Every evolution of Web technologies, applications and devices has seen businesses try to leverage the platforms to fatten their bottom line. While visionary early adopters are quick to see and jump on new trends, conservative businesses eventually – maybe reluctantly – join the fray.
As devices and technologies continue to morph and evolve at a faster and faster pace, reluctantly joining in is no longer an option. The ability to ride what my friend Steve Woodruff calls “Trend Currents” will make or break businesses.