The perfect intersection of PR meets Social Media and Social Good, The White Cashmere Collection showcases the power of PR to build an awesome brand platform and a campaign with legs strong enough to thrive for eight consecutive years and form the centrepiece for a brand’s fully integrated marketing program.
Strategic Objectives created the White Cashmere Collection for Kruger Products back in 2004 as a unique showcase for Canada’s top design talent and to launch new Cashmere Bathroom Tissue. Pure, soft and luxurious, it’s the softest feeling next to your skin. Unique in the world, the White Cashmere Collection is entirely crafted in Cashmere Bathroom Tissue (BT), Canada’s best-selling brand. More than 87 top Canadian fashion designers have participated in our first-of-its-kind collection to date.