The promise of true and deep social media integration is not new. In fact, many of our favorite social experts have been envisioning and forecasting this evolution for some time (see Five Themes for Succeeding in the Validation Era).
- For instance, Steve Rubel and David Armano from Edelmen have spoken at length about how there’s simply too much content and not enough time. New and innovative models for filtering and curation are mandatory for social integration to work in the age of hundreds of millions of social posts per day. They identify curation as a key trend.
I recently spent three days in LA at Blog World (