THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries from February 28th, 2011

Send Your Ego to the Back Seat and Bring Your Consumers to the Front.

February 28th, 2011 · Comments Off · All Posts, TedRubin

Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand reputation.   Online branded communities, for example, are becoming increasingly valuable meeting spaces where community members and brand marketers can easily engage in meaningful conversation around specific products and services, and even the brands […]

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People and The Power of Hashtags

February 27th, 2011 · Comments Off · All Posts, JeffAshcroft

In these early days of 2011, contrary to the opinions of some, social networking has passed the tipping point. An interesting assertion but how do we know this? All we can do is look at the evidence of these changes and it is mounting. We review the numerous attempts to impair internet communications and access […]

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The future of work

February 26th, 2011 · Comments Off · All Posts, MollyFlatt

Since the start of the year, I’ve been heading up our Social Business Consultancy here at 1000heads, and I’ve been spending a lot of my time this month listening rather than talking; seeking ideas from a huge range of people on what a ’social business’ of the future really should look like and the challenges in […]

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What the Heck is Good Content Anyway?

February 26th, 2011 · Comments Off · All Posts, LauraClick

Earlier this week, I talked about the importance of blog post frequency. If you’re not updating your blog regularly, it’s the first thing that sends me packing. However, blog frequency means absolutely nothing if you don’t have good content to back it up. That’s why the very best blogs in the world offer killer content […]

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Must-See Twitter

February 26th, 2011 · Comments Off · All Posts, ScottMonty

Once upon a time, we used to watch TV by appointment. Families gathered together around a tiny screens – screens that were even smaller than our current laptop screens – and share the experience of watching a program together. Even earlier than that, families used to sit around their radios and “watch” their favorite comedies, […]

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The End of Networking as We Know It!

February 26th, 2011 · 6 Comments · All Posts, MarkSchaefer

I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.”  Trade shows.  Business Networking International. But when I started my own business, this seemed to be the only alternative.  My last “corporate job” was global in nature. For years I had been leading teams in China, Russia, Brazil, Australia — almost every corner of […]

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PR and SM According to The Social CMO PR Divas

February 26th, 2011 · Comments Off · All Posts, JeffAshcroft

The Crew here at @TheSocialCMO is a diverse and unique group of individuals. Lately we’ve been looking at some areas of expertise and interest that have garnered significant coverage from our bloggers such as the recent Everything you wanted to know about influence but were afraid to ask pulling together posts on a number of […]

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Deborah Weinstein: My Most Excellent Entrepreneurial Adventure

February 26th, 2011 · Comments Off · All Posts, DeborahWeinstein

Last November I was asked by my dear friend Guy Gal to be a Keynote Speaker at The Biz Media’s Global Entrepreneurial Week Meet up. It was a distinct pleasure and unique opportunity to talk about my journey from feisty CBC reporter to PR maven. Our entrepreneurial spirit is still alive at Strategic Objectives, and I was excited to […]

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People are more important than Klout

February 21st, 2011 · 2 Comments · All Posts, TreyPennington

Thank you for the discussion on Mack Collier’s blog and on Twitter regarding my Klout posts. I’m grateful and humbled so many joined in the conversation. Also greatly encouraged so many were totally offended by the four keys to increasing your Klout score. As you’ve discovered by now, I was not all suggesting you actually […]

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Social Media Success Requires Consistency!

February 21st, 2011 · Comments Off · All Posts, Ryan Sauers

Whether you are in social media or any kind of business one of the most important traits you can demonstrate is consistency! Consistency is defined as being marked by harmony, regularity, or steady continuity and free from variation or contradiction; showing steady conformity to character, profession, belief, or custom. Doesn’t that also sound like a great […]

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