Kleenex made waves with its recent “Softness Worth Sharing campaign,” which encouraged people to have FREE Kleenex sample packs sent to friends and family. Earlier this month, a reported 1 million Kleenex packs had been sent on behalf of Kleenex consumers! What made this innovative campaign so successful? Kleenex gave consumers the chance to not only interact [...]
Tags:brand advocate·brand loyalty·Kleenex softness worth sharing campaign·marketing·social media·social media marketing·social media strategy·social sampling·Ted Rubin
Salesforce.com (NYSE: CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced it has entered into a definitive agreement to acquire Radian6, the industry-leading social media monitoring platform, for approximately $276 million in cash and $50 million in stock, net of cash acquired. The transaction is expected to be completed in salesforce.com’s fiscal second quarter ending [...]
Tags:acquisition·consolidation·listening·monitoring·platform·Radian6·Salesforce
Over the upcoming months leading up to the Contact Summit in October, I’ll be highlighting various projects and initiatives working to construct a globally networked society. As humanity and technology co-evolve into higher orders of complexity, it can be said that social media is now facilitating the emergence of new forms of culture, commerce, and [...]
Tags:bitcoin·community forge·metacurrency·open bank project·ourgoods·payswarm·ripple·superfluid economy·symbionomics·time/bank·wingcash
The recent Yahoo study suggesting that Dads rule the grocery shopping cart is causing a stir in the marketing community with article headlines like “Time to Rethink Your Message: Now the Cart Belongs to Daddy.” The study shows that out of 2,400 US men (ages 18-64), 51% of them report they are the primary grocery [...]
Tags:advertising to men·Digital Dads study·grocery shopping trends·marketing·marketing to Dads·marketing to Moms·SheSpeaks·social media·social media marketing·Ted Rubin
Don’t get me wrong – social media is great. You can make wonderful connections that way. I know I have. But, it’s only part of the equation. The real magic happens when you step away from the computer and transform those online connections to in-person relationships. I’ve done business with people I’ve met online and [...]
Tags:events·In Real Life·IRL·meetups·social media·tweetup·tweetups
In a recent #MMchat session, I referred to McDonald’s as a social media best practice and said they should give me some free fries for the reference. In a tribute to the way McDonald’s is “tuned in” to its audience, Rick Wion, the company’s director of social media, responded to one of my tweets and [...]
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One of the most valuable returns of the social media proliferation is the renewed fervor around Brand Advocacy. The truly remarkable thing about Brand Advocates is that they proactively recommend brands and products without getting paid…but if they are not getting paid, then what is their motivator for advocacy? The #1 reason Brand Advocates recommend brands and [...]
Tags:brand advocate·emotional connection·marketing·social media·social media marketing·social media strategy·social reach·Ted Rubin·Zuberance
Guy Kawasaki is nothing less than enchanting. His vision and experience come to life through an inspired art of storytelling that is, well, inspiring. Guy possesses a truly unique and special talent to captivate your heart, mind, and attention. I first followed Guy when he was chief evangelist at Apple. He introduced businesses to an [...]
If only Mark W. Schaefer and his excellent book, The Tao of Twitter, had been around when I first took up with Twitter a year and a half ago! I’d have saved a whole lot of time, frustration and energy and done a far better job on Twitter right from the get go! A short [...]
Tags:beginners·book·business·guide·how to·social media·Tao of Twitter·twitter
Making something is work. Let’s define work, for a moment, as something you create that has a lasting value in the market. Twenty years ago, my friend Jill discovered Tetris. Unfortunately, she was working on her Ph.D. thesis at the time. On any given day the attention she spent on the game felt right to [...]
