THE SOCIAL CMO Blog

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Entries from April 28th, 2011

Face-to-face Customer Service Still Matters

April 28th, 2011 · Comments Off · All Posts, TedRubin

I recently wrote about the dangers of disparity between the customer experience in the social media channel and the customer experience in the traditional channel … and the importance of INTEGRATING your brand messages across all channels. We also need to make sure that we integrate our brand messages across platforms – both face-to-face and […]

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Where Have All The Leaders Gone?

April 24th, 2011 · Comments Off · All Posts, EricFletcher

Anecdotal evidence is dangerous. But current events (micro and macro level) beg the question: Just when we need it the most, where has real leadership gone? Significant global unrest appears perpetual. Economic crisis inhibits dialogue around everything from national initiatives to local education. Infrastructures that facilitate so much of what is deemed essential seem stretched beyond […]

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Social Media ROI: ROI Doesn’t Stand for Return on Ignorance

April 21st, 2011 · Comments Off · All Posts, BrianSolis

My good friend Olivier Blanchard recently released his new book, Social Media ROI, Managing and Measuring Social Media Efforts in Your Organization. As he was nearing its completion, he asked if I would write the foreword and to be honest, I was flattered. I agreed to do so under one condition, that I get the […]

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Q&A: How to drive measurable ROI from social media NOW

April 21st, 2011 · Comments Off · All Posts, TedRubin

Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening and receive shopper feedback. Originally posted at CollectiveBias.com 1. How can brands drive measurable ROI from […]

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The Business Case for Social Media: Straight Talk to the CFO

April 18th, 2011 · Comments Off · All Posts, AnneDGallaher

“If you doubt that social media is effective or delivers ROI, count the business owners who have flown to Social Slam 2011, in Knoxville, Tennessee, at our own expense. We own marketing/PR firms and generally bill by the hour. What’s the cost of a firm’s time? What’s the value of engaging on a panel of […]

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Social Media Strategy: What doesn’t work

April 18th, 2011 · Comments Off · All Posts, TedRubin

You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy.  It’s not enough to just start accounts with all the most popular social media tools and community sites, even when you include professionally-designed graphics […]

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Social Business and The Age of Infrastructure

April 17th, 2011 · Comments Off · All Posts, AmberNaslund

It’s inevitable that in many discussions of social media and social business development, someone will ask: What’s the next big thing? What happens now? The next big thing isn’t big at all. Well, at least in terms of flashiness or bombastic, noisy fanfare. It’s not even likely to be sexy. If you care about where […]

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Return on Relationship: The New Measure of Success

April 16th, 2011 · Comments Off · All Posts, TedRubin

Social media is quickly becoming a way of life… and a way of business as more and more companies are realizing they need to integrate social media into their marketing strategies.  We can’t, however, expect to do “business as usual” and succeed in building an eager audience around our brands. If you want to continue […]

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Neuroscience fiction

April 16th, 2011 · Comments Off · All Posts, MollyFlatt

Feeling a bit end-of-winter fuzzy? Awash with Wednesday ennui? Fed up with days filled with frustration, procrastination and possibilities that never quite manifest? Then read this. Your brain is built of cells called neurons and glia—hundreds of billions of them. Each one of these cells is as complicated as a city. Each cell contains the […]

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The Twisted Reality of Influence Scoring

April 16th, 2011 · Comments Off · All Posts, JeffWilson

What compels us to believe in something even when we know deep down it is inherently flawed? What emotional need does it fulfill in us that we are willing to set aside our reason and embrace a vision of who we are that is not true or, at the very least, is a murky reflection […]

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