THE SOCIAL CMO Blog

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Entries from April 16th, 2011

How do you increase social influence? Don’t think about the score

April 16th, 2011 · Comments Off · All Posts, BrianSolis

Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. Digital influence is a controversial topic. At the heart of the matter is this idea of influence and it raises questions and doubts as to whether or not the ability to cause effect or […]

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What You Should Know About the EU’s New “Internet of Things” Privacy Framework

April 13th, 2011 · Comments Off · All Posts, GlenGilmore

To many, “The Internet of Things,” a predicted, transformative moment in time when nearly all “things” in the physical world will be interconnected, wirelessly, with communication capabilities linking the physical and virtual worlds for a variety of cooperative applications, is a distant point in the future.  To others, the internet of things is now. RFID […]

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No more mixed messages: Integrate Social Media Marketing!

April 13th, 2011 · Comments Off · All Posts, TedRubin

Social media marketing to most in the C-suite is still a campaign-based tactic, viewed and managed separately, but it really should be integrated.  Social media marketing needs to be woven into the fabric of all marketing channels and strategically managed from a 360-degree perspective. This integration is especially important around Customer Service, where the disparity […]

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How to fail

April 12th, 2011 · Comments Off · All Posts, SethGodin

There are some significant misunderstandings about failure. A common one, similar to one we seem to have about death, is that if you don’t plan for it, it won’t happen. All of us fail. Successful people fail often, and, worth noting, learn more from that failure than everyone else. Two habits that don’t help: Getting […]

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Spring Cleaning for Your Business

April 11th, 2011 · Comments Off · All Posts, LauraClick

Spring cleaning isn’t just for your house. It’s for your business too. And no, I’m not talking about organizing files or cleaning the dust bunnies behind your desk (though that’s helpful too). I’m talking about clearing the clutter off of your plate and spending some time re-focusing on your goals. Are you on track to […]

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Influencers Want to be Influenced

April 9th, 2011 · Comments Off · All Posts, TedRubin

Let’s face it… customers don’t become influencers in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Customers become influencers because something about their experience with a brand influenced them first… and they want to continue that […]

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Do you need to work better on seizing the day? Carpe Diem!

April 7th, 2011 · Comments Off · All Posts, KathySnavely

While a whole bunch of you leaving me comments are spammers, there are many kind people who have left me comments to savor.  And I owe you an explanation of why I haven’t been updating the blog lately or posting your comments. As many of you know from reading previous posts, my husband is a […]

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The Dilemma’s Innovator: Innovation and Change as the New Pillars of Business

April 3rd, 2011 · Comments Off · All Posts, BrianSolis

If necessity is the mother of invention, then perhaps imagination is the source of innovation. In December 2010, I was given the opportunity to write the cover story for Entrepreneur Magazine. The article, “Change: Lessons on What’s Next,” explored the innovation behind three (well four) companies — Foursquare, Square + Twitter, and Zappos. Throughout the […]

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Blogging Is Dead

April 3rd, 2011 · Comments Off · All Posts, ScottMonty

It’s almost like a rite of spring. Every year, pundits proclaim the death of blogging. As far back as 2007 ReadWriteWeb was asking the question. In 2008, it was Wired, wondering if the rise of Twitter, Facebook, Flickr and the like would be more en vogue for individuals, who were getting pushed aside as the […]

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Make Your Customers Feel at Home

April 3rd, 2011 · Comments Off · All Posts, TedRubin

In the physical world, when our trusted and valued friends come to visit our house, we often welcome them by saying, “Come in…make yourselves at home!”   In the virtual world, do you do the same thing?  When customers and prospects visit your online site, do they feel at home there? Think about retailers that offer […]

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