THE SOCIAL CMO Blog

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Entries from May 28th, 2011

The Gamification of Social Media

May 28th, 2011 · 3 Comments · All Posts, ScottMonty

Empire Avenue is the new game in town. It sits squarely in the social networking space, but it has a different twist – one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. What is it? Essentially, it is a rewards system that makes what […]

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Facebook: The Social Accelerator?

May 28th, 2011 · Comments Off · All Posts, Venessa Miemis

image by ericaglasier.com @EricaGlasier  We live in a world of accelerating change. As our communication technologies evolve, it becomes easier to connect more and more of us around the planet to each other. The web collapses space and time, dissolves geographic boundaries, and gives us windows into each other’s worlds.This is causing shifts in the […]

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If they can do it…

May 28th, 2011 · Comments Off · All Posts, MollyFlatt

Yesterday, Morgan Stanley Smith Barney announced that it would allow its advisers to use social media platforms, providing all 18,000 advisers access to LinkedIn and Twitter in June and graduating to Facebook soon after that. It is the first large financial firm to do so, marking a sea-change in the industry’s resistance to adopting potentially […]

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Live From the War Room April 19th

May 28th, 2011 · Comments Off · All Posts, RickWion

In case you missed the news, McDonald’s had a National Hiring Event April 19th when they recruited 50,000 new employees from the front counter to the home office. We are tremendously excited for this event and the overwhelming response that we’ve received from prospective employees and media. With this post, I wanted to lift the […]

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How to get the results you deserve for your business

May 28th, 2011 · Comments Off · All Posts, LauraClick

If you’re like most people, you suffer from information overload. There is so much information online about how to grow your business, improve your blog and sell more stuff that it’s enough to make your head explode, right? Because there is SO much information to churn through, you tend to shut it all out. Or, maybe […]

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Customer-centricity Begins with Creating a Culture of Change

May 28th, 2011 · Comments Off · All Posts, BrianSolis

Customer-centricity or getting closer to customers is often the focus of many executive meetings I attend these days. The question always arises, “how can we use new media to get closer to customers?” The answer is not, develop a social media strategy to start engaging with customers. The answer is, change. Any organization that focuses […]

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What is Your Social ID?

May 28th, 2011 · Comments Off · All Posts, TedRubin

Brand identification is changing right along with the other shifts social media has brought about.  It is no longer as much about  the company logo, the colors or whether we use our middle initial in visual materials or not; it is now about “Social I.D.” – our voice and the way we socially present ourselves […]

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World’s Largest Brokerage OKs Social Networking by Financial Advisors

May 27th, 2011 · Comments Off · All Posts, GlenGilmore

Memo heralds new media breakthrough New York-based financial services powerhouse, Morgan Stanley, the world’s largest brokerage firm, announced, not in a tweet or a blog, but in an old-fashioned, internal memo, plans to “begin a staged, roll-out for Advisors to use Social Media.” Mincing no words about the implications of the announcement, the memo’s author, […]

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Legacy issues

May 27th, 2011 · Comments Off · All Posts, SethGodin

What does your organization do with legacy products and services? Things you started that never really caught on, or died out slowly over time? That’s a very easy way to judge the posture and speed of a brand. If there’s a one-way track–stuff gets added, but it never gets taken away–then the ship is going […]

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Quick Tips on How to Get Your Startup Noticed

May 27th, 2011 · Comments Off · All Posts, ReneeWarren

I had the chance to sit down with Adarsh Pallian, the CEO and Co-Founder of Geotoko, a Vancouver-based startup that measures location based deals, to ask him how startups should begin marketing their new products.  Pallin did not hold back, and left me with some fantastic tips to kick start the marketing engine.

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