Empire Avenue is the new game in town. It sits squarely in the social networking space, but it has a different twist – one from which I think businesses may be able to gain valuable insights, all while allowing people to enjoy themselves. What is it? Essentially, it is a rewards system that makes what [...]
Entries from May 28th, 2011
May 28th, 2011 · Comments Off · All Posts, LauraClick
If you’re like most people, you suffer from information overload. There is so much information online about how to grow your business, improve your blog and sell more stuff that it’s enough to make your head explode, right? Because there is SO much information to churn through, you tend to shut it all out. Or, maybe [...]
What does your organization do with legacy products and services? Things you started that never really caught on, or died out slowly over time? That’s a very easy way to judge the posture and speed of a brand. If there’s a one-way track–stuff gets added, but it never gets taken away–then the ship is going [...]
May 27th, 2011 · Comments Off · All Posts, ReneeWarren
I had the chance to sit down with Adarsh Pallian, the CEO and Co-Founder of Geotoko, a Vancouver-based startup that measures location based deals, to ask him how startups should begin marketing their new products. Pallin did not hold back, and left me with some fantastic tips to kick start the marketing engine.