Kevin asked me: “Do ‘great ideas’ possess universally some sort of Wow Factor?” The problems with this question: What does ‘great’ mean? And who decides what ‘wow’ is? The challenge is this: lots of people think they know what both words mean in their area of endeavor, and many of them are wrong. Consider the [...]
Mobile is becoming a dominant vehicle for social networking. More than 250 million people already access Facebook from their mobile phones and the company points out that the mobile users are twice as active as non-mobile users. One of the facilitators of the move to more mobile activity is the increase in the number of [...]
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This post is for anyone who has had to ask (or been on the receiving end of the query) where did our social media marketing strategy go wrong? The answer may be two-fold. It is possible that things began to go awry when the primary focus of social media marketing shifted to numbers; that is, [...]
Twitter is a great place to do business, if you follow some simple best practices. Twitter has done a nice job of outlining core advice on the subject in their welcome center:
Tags:ask·best practices·business·listen·respond·share·social media·twitter
Looking to travel from the east to the west coast recently, I decided to take a look outside my normal coast-to-coast airlines United and American Airlines. Jet Blue, with great seats and video selections, wasn’t flying around the times I needed but noticed that Virgin America was. Having taken Virgin Atlantic for some Boston-London flights [...]
Tags:customer·experiences·feedback·opinions·positive·reviews·Virgin America
One of the most common questions about B2B social media is whether or not (and how) Facebook fits into the mix. There really isn’t a simple answer and it’s best to think of it in macro vs. micro terms. There are hundreds of variables to consider, but starting with these three important b2b social media [...]
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Do social media technologies isolate people and promote false relationships? Or are there important benefits associated with being connected to others in this way? The Pew Research Center’s Internet & American Life Project decided to examine these questions in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, [...]
Tags:boost·emotional·facebook·isolation·marriage·social·support·tolerance·trust
We were all probably taught the difference between listening and hearing when we were children. ”I hear you,” you say. No doubt you’ve uttered that or had it uttered to you. But is it enough? We all have a fundamental need to be heard; that implies that we’re acknowledged, certainly. Technically, hearing is simply the process [...]
Tags:conversation·customer relations·doing·hearing·listening·social media takeaways·strategy
Talk to senior or middle level executives in Marketing or IT about Social Media or Enterprise 2.0 and you will see their face light up immediately with excitement from perceived opportunity and with fear from perceived threat – all at once. Most executives will tell you that they want to leverage Social Media and Enterprise [...]
Tags:demand·increased·people·shortage·skills·social crm·talent crunch·uptake
If you don’t already know about Gary Vaynerchuk, you’re in for a treat. Back in February 2006 the New Jersey-based entrepreneur set up Wine Library TV, an outspoken, down to earth, idiosyncratic video blog and online community hub for wine enthusiasts. It now attracts over 80,000 viewers a day, and its founder has become a [...]
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