“Gamification” seems to be the up and coming buzz word. You may recall that in April, I covered Empire Avenue in a post about the gamification of social media. Now, Google is in the news (literally) with a gamification project of their own, and I think it has some potential. Let’s explore why. This week [...]
Tags:Google·news·social media
OK, Marketers. Be honest. If I were to ask you what your first thoughts are when thinking of social media marketing, what would you say? If being honest, the majority of you are thinking of social networks, social media influence or maybe social media ROI: all popular themes among my colleagues today. If you’re extending [...]
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Moments of Truth are well-known concepts in the marketing world, from research (Zero Moment of Truth)… to shopping (First Moment of Truth) … to owning/using a product (Second Moment of Truth). Now, in a recent blog post, David Berkowitz introduces one more: the Infinite Moment of Truth (IMOT), which is all about sharing the experience of any [...]
Tags:brand advocate·IMOT·marketing·Moments of Truth·relationship marketing·return on relationship·ROR·social media·social media marketing·social media strategy·Ted Rubin·Zuberance
According to the recently released State of Marketing Report from the Chief Marketing Officer (CMO) Council, 57% of marketers plan to increase their marketing budgets this year with a priority on incorporating social media across all channels and taking full advantage of the insights gleaned to grow their respective brands. For its report the CMO [...]
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Google+ is here — what do you need to change about your brand message to leverage this new tool? Nothing! Now more than ever, your brand message needs to remain strong and consistent, and your focus needs to stay on building relationships. Don’t let new tools (like Google+) distract you from your brand message! As [...]
Tags:brand advocate·Google·Google Plus·Google+ and social media marketing·marketing·relationship marketing·social media·social media marketing·social media strategy·Ted Rubin·Zuberance
Highlights from the Social CMO’s Live Marketer Monday Chat Many B2B marketers are turning to social media for lead generation. However, with an overwhelming amount of information shared through social media channels, it is becoming harder for companies to stand out and engage their target audiences. Plus, when companies attempt to use social networks as [...]
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Since social media makes it so simple (quick and easy) to post your message (content) in numerous social networks, it can be tempting to spray your message around the cybersphere as far and wide as possible. However, that method keeps you at a surface level of connection… which gets you little more than a glance. To go [...]
Tags:brand advocate·brand relevance·marketing·marketing resources·return on relationship·ROR·social media·social media marketing·social media strategy·Ted Rubin·Zuberance
More than once in recent weeks I’ve participated in (or overheard out of the corner-of-an-ear) discussions on how time-consuming social media has become, what the payoff might be, and when it might be realized. And I would certainly be surprised if many of you haven’t asked some version of these same questions of yourself or [...]
Tags:building·connect·marketing·measure·personal·real·target·transparent·unconditional
A recent study forecasting enormous growth in mobile payments for digital and physical goods comes as no great surprise. Money transfers via mobile devices are expected to hit $240 billion this year growing to $670 billion within four years, according to research from London-based Juniper Research. Some of the drivers for the coming increase in [...]
Tags:mobile·mobile paymants·Near Field Communications·NFC·payments
There are no true experts or gurus in this social media space – we are ALL still trying to figure this out. When I said that at the 140 Character’s Conference: New York City (#140conf) the audience applauded… because we all assume that someone else has all the answers to social media marketing success. The truth is [...]
Tags:brand advocate·brand relevance·marketing·return on relationship·ROR·social media·social media marketing·social media science·social media strategy·Ted Rubin·Zuberance
