THE SOCIAL CMO Blog

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Entries from July 31st, 2011

The Gamification of News

July 31st, 2011 · 1 Comment · All Posts, ScottMonty

“Gamification” seems to be the up and coming buzz word. You may recall that in April, I covered Empire Avenue in a post about the gamification of social media. Now, Google is in the news (literally) with a gamification project of their own, and I think it has some potential. Let’s explore why. This week […]

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Bringing the Sales Organization into the Social Relationship

July 30th, 2011 · 1 Comment · All Posts, SamFiorella

OK, Marketers. Be honest. If I were to ask you what your first thoughts are when thinking of social media marketing, what would you say? If being honest, the majority of you are thinking of social networks, social media influence or maybe social media ROI: all popular themes among my colleagues today. If you’re extending […]

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Are You Laying the Groundwork Your Brand’s “Infinite Moments of Truth”?

July 30th, 2011 · Comments Off · All Posts, TedRubin

Moments of Truth are well-known concepts in the marketing world, from research (Zero Moment of Truth)… to shopping (First Moment of Truth) … to owning/using a product (Second Moment of Truth). Now, in a recent blog post, David Berkowitz introduces one more: the Infinite Moment of Truth (IMOT), which is all about sharing the experience of any […]

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Social Media And Integration Chief Among Marketers’ Priorities

July 30th, 2011 · Comments Off · All Posts, SteveOlenski

According to the recently released State of Marketing Report from the Chief Marketing Officer (CMO) Council, 57% of marketers plan to increase their marketing budgets this year with a priority on incorporating social media across all channels and taking full advantage of the insights gleaned to grow their respective brands. For its report the CMO […]

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Google+: a platform, not the message

July 23rd, 2011 · Comments Off · All Posts, TedRubin

Google+ is here — what do you need to change about your brand message to leverage this new tool? Nothing! Now more than ever, your brand message needs to remain strong and consistent, and your focus needs to stay on building relationships. Don’t let new tools (like Google+) distract you from your brand message! As […]

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The 5 Biggest Questions about Creating Social Media Content that Drives Action

July 23rd, 2011 · Comments Off · All Posts, RachelFoster

Highlights from the Social CMO’s Live Marketer Monday Chat Many B2B marketers are turning to social media for lead generation. However, with an overwhelming amount of information shared through social media channels, it is becoming harder for companies to stand out and engage their target audiences. Plus, when companies attempt to use social networks as […]

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Is your brand relevant to your social media audience?

July 13th, 2011 · Comments Off · All Posts, TedRubin

Since social media makes it so simple (quick and easy) to post your message (content) in numerous social networks, it can be tempting to spray your message around the cybersphere as far and wide as possible.  However, that method keeps you at a surface level of connection… which gets you little more than a glance.  To go […]

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Measure What Matters

July 12th, 2011 · Comments Off · All Posts, EricFletcher

More than once in recent weeks I’ve participated in (or overheard out of the corner-of-an-ear) discussions on how time-consuming social media has become, what the payoff might be, and when it might be realized. And I would certainly be surprised if many of you haven’t asked some version of these same questions of yourself or […]

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Money to Move Through Mobile

July 12th, 2011 · Comments Off · All Posts, ChuckMartin

A recent study forecasting enormous growth in mobile payments for digital and physical goods comes as no great surprise. Money transfers via mobile devices are expected to hit $240 billion this year growing to $670 billion within four years, according to research from London-based Juniper Research. Some of the drivers for the coming increase in […]

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The science of social media marketing: experiment, experiment, experiment!

July 9th, 2011 · 3 Comments · All Posts, TedRubin

There are no true experts or gurus in this social media space – we are ALL still trying to figure this out. When I said that at the 140 Character’s Conference: New York City (#140conf) the audience applauded… because we all assume that someone else has all the answers to social media marketing success. The truth is […]

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