Through some recent debate about which social tools are best and why, I have been listening and reflecting on how my own business has been impacted. It is one thing to spend your time researching and writing and another to spend your time helping 20+ clients win everyday in this 24/7 viral world we live [...]
Join us for The Four Hats of The Social CMO webinar for a unique look at four roles emerging marketing leaders can embrace as they evolve to become Social CMOs! As with any new disruptive technology, social networking usage in enterprise business is still in its’ infancy with marketers in a preferred position to gain [...]
Tags:business·Chief marketing officer·CMO·emerging·leadership·opportunities·roles·social
A Comscore report revealed that only 6% of smartphone users scan QR codes. That equates to approximately 14 million users in the United States. Marketers and businesses are constantly trying to find new way to gain visibility with their audience. All of this, in the hope of being the chosen one when there is a [...]
Marketers used to be able to get away with intrusive advertising, placing online ads as pop-ups, highly distractive Flash animations, and a variety of other methods designed specifically to grab shoppers’ attention. However, consumers have changed and are no longer enticed by ads (or other marketing tactics) that interrupt them… it’s as though they now [...]
Tags:Collective Bias·data gathering in social media·marketing·return on relationship·ROR·shopper behavior·social media·social media marketing·Ted Rubin
Let’s hire a ringer! Or so goes the quick answer at many a business when they’re trying to figure out how to get their arms around social media. The temptation is to go out and scoop up someone with name recognition, with a prominent presence on the latest social networks, and put them in the [...]
Tags:change management·Management & Leadership·organizational design·social business·social media·social media experts·social media leadership·social media rockstars·succession planning
Successful social media marketing is all about relationships, with the highest ROR (Return on Relationship) coming from relationships with your Brand Advocates — those people who are so delighted by your product/service/brand that they can’t wait to tell their friends and their whole social networks about their experience. Here are 12 ways to build your [...]
Tags:12 Most·brand advocate·how to build brand advocates·marketing·relationship marketing·return on relationship·ROR·social media·social media marketing·social media strategy·Ted Rubin
I recently had the opportunity to be the keynote speaker at the “Ignite Your Growth” Conference in Atlanta at the new HP Graphic Arts Experience Center. Knowing that the audience would consist of printing professionals interested in growing their businesses, I thought it would be interesting to discuss an individual they probably have on their [...]
Tags:audience·business·CMO·compelling·content·interests·mind·professional
As a consumer, you are blasted with the same request over and over, “Follow Us on Twitter, Like Us on Facebook” As a consumer however it is more than natural to ask why should I or what’s in it for me? These are questions of which a significant number of businesses cannot genuinely answer. Businesses [...]
Tags:audience·Brian Solis·channels·facebook·mashable·naming conventions·social business·style guide·twitter
One thing both consumers and marketers agree on is there is too much noise. What’s causing that noise are the 150 million users on Twitter, the over 700 million on Facebook and the millions across other networks of contribution. Last week Twitter reported they host 200 million tweets a day. Each is a person or [...]
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You could circle the world at least dozen times just by stringing together all the words that have been written about productivity. In particular, managing information overload in a social and new media era is a topic that never ceases to draw the masses. There isn’t a day that passes that I don’t see at [...]
Tags:accountability·Brass Tacks·Featured·Information overload·personal filters·Productivity·professional development·social media·social media fatigue
