Burberry is an awesome brand. Not just because it is one of the chief reasons London can lay claim to being the world’s fashion capital right now. Not just because CCO Christopher Bailey comes across as such a lovely, down-to-earth chap. And not just because their spring/summer 2012 collection includes such gems as this gorgeous lapiz crochet [...]
I met Juan Valdez – yes, the “actual” Juan Valdez — this week (more on that at the end of this post)! The fact that I am genuinely excited about this, and that you likely know who (and what) I’m referencing here says a lot about the success of this brand. Café de Colombia is a brilliant example [...]
Tags:#SMWBOG #RonR·100% Colombian·@tedrubin·Café de Colombia·Colombian Coffee·DJ Edgerton·Juan Valdez·marketing·return on relationship·ROR·SMWBOG·social media marketing·Ted Rubin·Zemoga
Facebook launched their newest update this week with lots of fanfare. Not ready to comment yet on functionality and changes made, but want to address the apparent glaring invasion of privacy issue with their new Ticker broadcast function and ability of users to Opt out of it. Since the update, just about every action you [...]
Tags:control·facebook·invasion·opt in·opt out·privacy·update
New media marketing is creating an undercurrent that is shifting the very foundation of business. Without a full understanding of what’s possible, a clear view to the future or an idea of the strength or extent of the market undertow, executives cautiously embrace emerging social and mobile channels based on guidance of internal champions and [...]
Yes, social media can generate business dollars — very real and measurable dollars. As I said in a recent Tweet, “Awareness=Revenues. Differentiators=Margins. Authenticity=Loyalty. ALL measurable.” The concepts are similar to traditional media marketing, but they each have a different twist when you add in the social factor.
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In my continuing series of blog posts on gaining that proverbial “seat” at the senior management table, I have discussed the importance of being more agile and social in marketing, and throughout the entire revenue process. In this week’s post, I focus on the importance of being increasingly more “connected” in all of your marketing, [...]
Tags:CMO·connect·management·marketing·Marketo·performance·revenue·social
Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their table. They then continued their conversation with each other as the young child intently played with the phone. The scene reminded me of a recent study of mothers and their [...]
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A survey of nearly 250 marketing top marketing executives revealed an overall increase of spending of 9.1% over the next 12 months but… the survey also revealed that integration is still a long way off. Conducted by Duke University’s Fuqua School of Business, the twice a year survey “collects and disseminates the opinions of top [...]
It is with heavy hearts that the members of The Social CMO Crew for the first time say farewell to one of our own and much too soon. @TreyPennington was one of the earliest members of @TheSocialCMO Crew and this week at the age of 45 he lost his battle with depression. In his time [...]
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Why are we surprised that governments and organizations are lining up to control ideas and the way they spread? When power resided in property, governments and corporations became focused on the ownership, regulation and control of property. When power shifted to machines and interstate commerce, no surprise, the attention shifted as well. Now, we see [...]
