THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries from September 29th, 2011

Why Burberry rules London Fashion Week

September 29th, 2011 · Comments Off · All Posts, MollyFlatt

Burberry is an awesome brand. Not just because it is one of the chief reasons London can lay claim to being the world’s fashion capital right now. Not just because CCO Christopher Bailey comes across as such a lovely, down-to-earth chap. And not just because their spring/summer 2012 collection includes such gems as this gorgeous lapiz crochet […]

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Café de Colombia – Branding at Its Best

September 27th, 2011 · Comments Off · All Posts, TedRubin

I met Juan Valdez — yes, the “actual” Juan Valdez — this week (more on that at the end of this post)!  The fact that I am genuinely excited about this, and that you likely know who (and what) I’m referencing here says a lot about the success of this brand.   Café de Colombia is a brilliant example […]

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New Facebook Ticker is Invasion of Privacy

September 24th, 2011 · Comments Off · All Posts, TheSocialCMO

Facebook launched their newest update this week with lots of fanfare. Not ready to comment yet on functionality and changes made, but want to address the apparent glaring invasion of privacy issue with their new Ticker broadcast function and ability of users to Opt out of it. Since the update, just about every action you […]

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Be careful what you ask for, you might just measure it

September 21st, 2011 · Comments Off · All Posts, BrianSolis

New media marketing is creating an undercurrent that is shifting the very foundation of business. Without a full understanding of what’s possible, a clear view to the future or an idea of the strength or extent of the market undertow, executives cautiously embrace emerging social and mobile channels based on guidance of internal champions and […]

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How Social Media Can Generate Real $$$

September 18th, 2011 · Comments Off · All Posts, TedRubin

Yes, social media can generate business dollars — very real and measurable dollars.  As I said in a recent Tweet, “Awareness=Revenues. Differentiators=Margins. Authenticity=Loyalty. ALL measurable.”  The concepts are similar to traditional media marketing, but they each have a different twist when you add in the social factor.

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Being ‘More Connected’ – Key Step in Owning a Seat at the Revenue Table

September 15th, 2011 · Comments Off · All Posts, PhilFernandez

In my continuing series of blog posts on gaining that proverbial “seat” at the senior management table, I have discussed the importance of being more agile and social in marketing, and throughout the entire revenue process. In this week’s post, I focus on the importance of being increasingly more “connected” in all of your marketing, […]

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Some Really Young Smartphone Users

September 12th, 2011 · Comments Off · All Posts, ChuckMartin

Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their table. They then continued their conversation with each other as the young child intently played with the phone. The scene reminded me of a recent study of mothers and their […]

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CMO’s To Increase Spending On Social Media But Integration Still Lacking

September 12th, 2011 · Comments Off · All Posts, SteveOlenski

A survey of nearly 250 marketing top marketing executives revealed an overall increase of spending of 9.1% over the next 12 months but… the survey also revealed that integration is still a long way off. Conducted by Duke University’s Fuqua School of Business, the twice a year survey “collects and disseminates the opinions of top […]

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Farewell Trey from The Social CMO Crew

September 9th, 2011 · Comments Off · All Posts, JeffAshcroft

It is with heavy hearts that the members of The Social CMO Crew for the first time say farewell to one of our own and much too soon. @TreyPennington was one of the earliest members of @TheSocialCMO Crew and this week at the age of 45 he lost his battle with depression. In his time […]

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When ideas become powerful

September 8th, 2011 · Comments Off · All Posts, SethGodin

Why are we surprised that governments and organizations are lining up to control ideas and the way they spread? When power resided in property, governments and corporations became focused on the ownership, regulation and control of property. When power shifted to machines and interstate commerce, no surprise, the attention shifted as well. Now, we see […]

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