Do you call on those Raising their Hands?

Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands??  If not, you are missing an incredible opportunity!

Every social complaint or question is the “low hanging fruit” of a brand’s chance to interact with consumers.  But it’s not just ANY chance – it’s a chance to interact when you have the consumers full attention “and” PUBLICLY, to engage in a way that can, and often will, catch the attention of an entire audience. These kinds of comments are visible, relevant and actionable, and brands need to have a plan to engage.

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A Year to Finish Well: 5 Tips to Make It Happen in 2012

Entrepreneurs by nature are performance driven. We have no guarantees of long-term employment, retainers, or even work into next week. What drives us is the desire to do great work—and to keep good clients. To be independent and successful.

A significant event for me in 2011 awakened fresh clarity in my business. My father died in May, at the age of 90, and as our entire family surrounded his hospital bed, I was struck by the preciousness of time. It’s the ultimate non-renewable resource.

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