Some of you know me through my work in studying how social media and disruptive technology impact business and culture. Others have worked with me in translating insights into action and change within the enterprise. Every now and then, I share another side of myself that evokes the aspiring social scientist in me as I explore how all of this is affecting us as individuals and human beings.
Not a day goes by when I’m not asked about whether or not the social media bubble will finally burst. Twitter, Facebook, Google+, Foursquare, Pinterest, this all has to be too much right? More often than not, I’m expected to assume the role of psychologist to either validate their digital existence or help individuals understand, and in some cases cope, with what is most often diagnosed as information overload.
Badgeville, the gold standard for gamification, today announced a key integration that builds on its partnership with Yammer, the leading provider of enterprise social networks. With this integration, companies can enhance employee performance by leveraging Badgeville to reward high-value user behaviors across the enterprise, and showcase them in the Yammer Ticker, a real-time activity stream.
“We are committed to partnering with first-class business applications to create a powerful social layer across the enterprise, increasing visibility and insights in every corner of an organization,” said An Le, VP of Business Development, Yammer. “Badgeville’s behavior platform helps us deliver on that vision by rewarding employee performance and pulling those key milestones into Yammer where the whole company can discover them.”