Month: May 2012

Establish a Good Content Foundation – Invest in Your Blog

According to a January article by eMarketer, research from the social marketing software firm Awareness, Inc. shows that businesses are thinking about getting back into blogging for 2012, and it’s about time. The survey also indicated that businesses are looking at expanding their social footprint to new platforms, but I think the “getting back to basics” with blogging is a particularly good strategy.

While I truly love the relationship-building of social media, it’s often a moving target responsible for a lot of “shiny new toy” syndrome. After a while, we begin to feel like jugglers spinning plates—sooner or later something’s got to give. However, that something shouldn’t be your blog. A blog is quite simply one of the best ways to enlighten prospects about why they should do business with you, and it should be at the core of your content marketing efforts.

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Social needs introverts too

My name is Molly, and I am an introvert.

There, I’ve said it. Few of my colleagues or acquaintances would believe it. My job as Social Business Director at 1000heads demands some of the most ‘extroverted’ activities you can imagine – speaking at international conferences, running training programmes for clients, internal evangelism – activities that demand constant sociability and public gregariousness. And I love it. I absolutely love it.

But those who know me well also know that I regularly retreat into ‘Molly zone’, craving time alone to think and work. I will book out meeting rooms to escape open plan intrusion. After a long day of interaction, I will more often than not run away to spend time with a book rather than join others for beers.

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