100% immersion. Why CMOs (and other C’s) need to get involved in social.

I had a stint one summer in my early twenties as an Executive Assistant to a CEO. Most of my role involved “managing” the CEO’s inbox. That meant printing out every email.

Twice a day we would have a meeting in his office. The CEO would read through the emails.  He would dictate a reply while I scribbled it down in a notebook.

Later, I would go back to my desk and type out the email, pressing send on his behalf.

Read more

Increasing Marketing Effectiveness in the Midst of Generation C

Generation C via Brian SolisThis past week, I attended the IBM Smarter Commerce Global Summit, which was held in Madrid, Spain. As part of the IBM Smarter Commerce Global Summit, I led the Marketing Innovation Summit which brought together marketing professionals to network and discuss best practices. Of the 1,700 conference attendees, more than one thousand came from marketing backgrounds, providing a rich and in-depth conversation surrounding best practices for marketing effectiveness.

During the Marketing Innovation Summit, I focused on the idea of the Generation C (“C” for connected) customer. Today’s customer is digitally connected via an array of devices and channels and with that, consumers are far more in control than ever before. Consumer demands and expectations are great and it’s our job as marketers to evolve to meet those needs.

Read more