Day: July 23, 2012

The Ripple Effect of Company Culture

McClure Company employees team up for the YMCA Corporate Challenge.

By Anne Deeter Gallaher, CEO/Owner of Deeter Gallaher Group LLC

The familiar proverb “The apple does not fall far from the tree” refers to parents and children, but I think it also has meaning for employees and employers. If you want to understand the culture of a company, watch and interact with the employees. What boards do they serve on, what organizations do they support, where do they spend their leisure time?

High-performing, solution-driven, good-citizen companies attract high-performing, solution-driven, good-citizen employees. They create a framework for workers like Dan Kerr to thrive, and they afford them the freedom to give time, energy, and resources back to the community.

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Straight Forward Suggestions for Crowdsourcing Content

Every business needs content in order to be found in search, and to differentiate them from the competition. Without quality, helpful content (and lots of it), you’re lost in a school of fish that are all the same color. Who’s going to find you? Who’s going to pick you?

The trouble with content development is that it can be expensive. Website copy, blog articles, e-books, reports—they all take time and effort (and dollars) to produce. However without them, you really can’t do an effective job of marketing your business—especially in the social age. It’s the classic chicken-or-the-egg syndrome. The more social our businesses become, the more we need that variety of content that speaks to our listeners and helps them solve their problems so we can A: get their attention, and B: develop relationships with them.

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