Day: August 10, 2012

The Real Value Of A Facebook Like

Trying to qualify the value of a Facebook Like for a given brand has been shown to be an incredibly elusive and often frustrating exercise. An exercise many brand managers and marketing managers would say ends more often than not, in futility.

Sure, having that large number of Facebook Likes is always great for the ego while standing around the water cooler with the brand managers and marketers – but what is the inherent value?

What good are all these Likes if it doesn’t correlate to increased revenue?

Two recent studies have shed some light on what the value of a Facebook Like truly is: “The Facebook Factor” via Forrester and the “Power of a Like 2” the sequel to comScore’s “Power of a Like” released last year.

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Social Credibility—Your Relationship Insurance Policy… dedicated to #BewbLuv

This quote has taken on some special meaning for me today…

“Call it a clan, call it a network, call it a tribe, call it a family. Whatever you call it, whoever you are, you need one.” ~Jane Howard

We all need one… Return on Relationship is there for everyone when they need it most.

 

We’ve all bought insurance policies before. We insure our cars, our houses, our health, our lives—even our vacations! Most of us never have to use the majority of insurance policies we buy, but we’re comforted by the fact that they’re there—waiting—if we ever have a crisis.

But did you know that the relationships you build in social circles can also act as a kind of insurance policy? Whether you realize it or not, you’re building “social cred” every day—and if you do it right, it will act as insurance that can pay off big time when you need it most.

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