As we close out 2012, one topic that got a lot of “airtime” in 2012 will surely stay on top of many marketers minds as we enter 2013: Big Data.
The title of my article is a paraphrase of sorts as it comes directly from a study done by IDC which revealed, among other things that in “2012, 23% of the digital universe would be useful for Big Data if tagged and analyzed. However, currently only 3% of the potentially useful data is tagged, and even less is analyzed.”
The “even less” part comes out to less than 1%, 0.5% to be precise.