The sordid tale of Lance Armstrong is unfolding right before our eyes across the web, social media and of course TV in addition to pretty much every other channel known to man.
Back in August of this year I wrote an article about Penn State and if their brand had received the death penalty. While obviously different on many fronts, there are some similarities between Penn State and Lance Armstrong when it comes to branding and there’s a lesson for all marketers and advertisers.
The opening two paragraphs of the aforementioned Penn State article fit like a glove when overlaid onto the Lance Armstrong saga: