5 CMOs Identify The Characteristics of Successful Teams

Strategy, no matter how insightful and comprehensive, does not insure execution. Action plans, no matter how detailed or innovative, are no guarantee goals will be realized. And every leader that has managed through crisis knows benchmarks are not the be-all-end-all measure of resources.

The market is shaped by teams that move boundaries and redefine arithmetic.

Put another way — whether in sport or enterprise, successful teams are those whose measure is greater than the proverbial sum of its parts.

Read more