5 Tips for Building a Positive Personal Brand Online

Anne Deeter GallaherWhenever I speak to a group of young people, I learn something from these bright Millenials—it’s a mini-focus group that helps me stay connected to the ideas, curiosity, and adaptability of digital natives. Whether I’m sharing with a social media savvy audience at Social Slam in Knoxville, TN, or with a small group of students who are members of Harrisburg University’s Social Media Club, I reinforce that managing our reputation online is imperative.

As founder of the Harrisburg Social Media Club and owner of a marketing/PR firm that integrates digital into every client’s marketing plan, I see the power of positive personal branding firsthand.  Although the channels have changed since I graduated from college decades ago, the same rules of good manners and self-discipline apply.

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