Ok, ok, quiet down everyone. All those who have predicted the demise of television advertising raise your hand. You know who you are, the ones who have forecast doom and gloom for television advertising in the digital age for years now. You’ve been predicting that social media, mobile advertising, online advertising and digital advertising in general will spell the end of our near and dear friend – the television when it comes to advertising.
This article is directly squarely at you or as we say in Philly – at yous. (Yes I know the grammar police will be after me but please pardon my brief colloquialism if you will.
If television advertising is on its death bed how do you explain the fact that almost two-thirds (62.4% to be precise) of all advertising dollars spent by the major media buyers was spent on television advertising?