I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform or whatever, I am usually instantly drawn and my curiosity piqued.
So when I heard about “programmatic advertising” I knew I wanted to learn more. As I began to delve into it, I learned of some very interesting statistics related to it and specifically real time bidding (RTB). According to the IDC, “spending on real time-bidded display advertising will accelerate at a 59% compound annual growth rate through 2016, making in the fastest growing segment of digital advertising over the next few years.”