New York Times Bestseller On The Perils Of Social Media

Back in April I wrote an article about the ill-timed and extremely insensitive Tweets put forth by a brand: Epicurious Uses The Boston Marathon Tragedy To Cross That Line. It was of course not the first nor the last example of social media gone bad in the context of a brand and those entrusted with the marketing of it.

Today, however, I want to talk about when social media goes bad from a human perspective. You do remember humans, right? Oh sure, there’s autobots and other techno-related gizmos that will Tweet, post and Like on we humans’ behalf – at least I think there is?

Cover of "Crucial Conversations: Tools fo...

But at the end of the day it is we humans who are traveling the highways and biways of social media on an ever-increasing pace.

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