Mobile Marketing Remains A Largely Untapped Opportunity For Marketers

Ok, I am ready to come clean. I paraphrased the title of my article directly from a quote I read recently. It was so dead on and spoke directly to how I’ve felt for some time now when it comes to the topic of mobile marketing that I just had to “borrow” it. Why do you think I wrote an article last year entitled Mobile Marketing – The Elephant In The Room For Marketers?

As I wrote then and will write again here, the fact of the matter is that mobile marketing – despite all it’s continued hype and promise has been severely under utilized by marketers of all shapes and sizes.

The aforementioned quote, the one I “borrowed” comes from Jim Yu, CEO and founder of BrightEdge, a global leader in Enterprise SEO. The full quote is “Despite rapid and continuing growth, mobile remains a largely untapped opportunity for marketers.”

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