On December 16th of last year I posted a collection of predictions for the coming year from and for the marketing and advertising world. The fearless forecasters I gathered together shared their insights into what they think lies ahead in the coming year and they did so with a twist. They were asked to not only provide a prognostication but to do so with a pop culture reference attached to it.
It turned out to be a lot of fun and I highly recommend you read it. Not because I wrote it. On the contrary, I recommend you read it for it provides a collection of wisdom from the best and brightest minds today, all in one place.
Now the reason I preface my article with all this is due to the fact that my prediction then ties in precisely what I want to talk about today. My foretelling spoke of the need to go back to the beginning, as Inigo Montoya (my pop culture reference) stated so eloquently in the film The Princess Bride.