Back in April of this year, I wrote a piece entitled A View To A Thrill: Why Marketers Need To Get Visual, Fast. The article essentially served as a not-to-gentle reminder (at least that was its intent) to those in marketing and advertising of the power of the visual when it comes to reaching and engaging consumers.
What I wrote then is surely true today.
The power of visuals in marketing and advertising is not the future, it is the present. Ok technically it’s the present AND the future but my point is this is not something that’s coming down the road nor is it a trend or a fad for that matter. Consumers want and quite frankly, expect to see some kind of visual aid, if you will, when it comes to marketing and advertising. These visual aids resonate and connect with consumers and spur them to take action.
However, based on new research it may not be just any old picture or image that will do when it comes to fully engaging and resonating and in turn prompting a consumer to take action AKA spend their money on your product, service or ware.