Ted Talks About… Looking People in the Eye Digitally [video]

 

My New Book Available Now… HOW TO LOOK PEOPLE IN THE EYE DIGITALLY 

In How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we’ve forgotten in our rush to new technologies. He shows us how we’ve let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way.

~Previously posted at TedRubin.com

Cause Marketing: Making the Most of your Marketing Dollars

Trillions of dollars are spent each year on all aspects of brand and product promotion, the vast majority of which generates little in positive social benefit.

Many would argue why should it, as the purpose of these expenditures is only to sell as many products to as many people as possible. However the emergence of Corporate Social Responsibility in all major business organizations is leading to a rethink and refocus of all expenditures and actions of the organization to maximize the firm’s positive social impact.

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Content Marketers Should Adopt Newsroom Habits

By now, it’s clear that what it means to be a marketer has changed. As a discipline, marketing is more data-driven, more dependent on technology, more accountable to outcomes.

But the nature of the work has also changed. Yesterday’s campaign-driven projects with their long lead times, well defined scope and clearly delineated beginnings and ends are giving way to something more organic and continuous, something more fluid, even improvisational.

But marketing organizations, by and large, are still organized around a campaign-driven cadence.

As part of the adaptation, marketing leaders are often told their organizations should look more like newsrooms. But what in the world does that mean?

newsroom

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Return on Relationship, #RonR, is Measured…

$ vs Value

ROR, #RonR, is measured through organic engagement, community management, sentiment monitoring and so much more. It all comes down to one word: Value. How do your social media efforts create value for you, as a brand, and for your audience? What prompts that viewer to come back to your social channel(s) and to any other place you are looking to drive them to?

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