My friend Niklas Myhr, the “Social Media Professor,” recently blogged about something I’m very passionate about, Social Media and Quality Management. In his post he discusses tapping your social advocates early on in the product and/or service development phase, listening to what they have to say and learning more about what they want and how you can deliver it to them.
Building a mobile community is the same as building any community… engage, interact, add value and show support for the group and what is important to them. In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates and text messages where it’s easy to let a connection or a conversation fall through the cracks. We’re super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.
Two early pilots were facilitated by Supply Chain Network and carried out in 2003 and 2006 with both representing successful demonstrations of the potential supply chain benefits available through ‘Internet of Things’ implementations.
Key to both of these pilots were RFID enabled pallets and the first project was the SCN Grocery Pilot which was carried out utilizing RFID at the pallet level for automated Distribution Centre (DC) receiving.
For the second pilot in the Office Products Industry, a combination of both pallet level and case level RFID was utilized to deliver significant results for both automated Distribution Centre Receiving and automated Direct to Store Delivery receiving.
This is not just an idle suggestion we’re making as the omni-channel retail buzz is quickly becoming a roar and with good reason.
Our words reveal our refinements; they tell the discerning listener of the company we have kept; they are the hallmarks of education and culture. – Dale Carnegie