The interim strategy

interimWe say we want to treat people fairly, build an institution that will contribute to the culture and embrace diversity. We say we want to do things right the first time, treat people as we would like to be treated and build something that matters.

But first… first we say we have to make our company work.

We say we intend to hire and train great people, but in the interim, we’ll have to settle for cheap and available. We say we’d like to give back, but of course, in the interim, first we have to get…

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Start Building a Culture of Content Creation & Sharing

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For the past several years social media has been a buzzword swamp with marketers chasing one shiny object after another like dogs chasing their tails. Social Listening, Advocacy, Content Marketing, Engagement and Social Marketing to name but a few.

More recently joining the CMO in the chase have been other c-suite executives lured by the promise of a brave new world empowered by social business and collaboration. Or maybe it’s just their fear of losing control and being left behind.

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