Be Truly Present, Be Good to People

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Ted Rubin, Future Strong Hero Interview ~via Bill Jensen
Social Marketing Strategist, Acting CMO of Brand Innovators
Author, Return on Relationship

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How do you stay Future Strong? Back in 1997, I was with working with
Seth Godin at Yoyodyne when he coined the term, Permission Marketing.
That’s where my focus — Return on Relationship — got started, and I
carried that into the social commerce explosion.

My advice to everyone is stop worrying about what’s next, and execute
on what’s now. I see too many people looking too far out into the future.
I am rarely the first guy on new platforms. It’s not because I’m just
waiting to see if they take hold. It’s because I’m very busy executing
in the current media. I’m very present.

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A CONVERSATION WITH: Social Media Strategist Ted Rubin ~via @LeadershipandMo

Today leadership is about more than getting things done through others and business is more than just return on investment and the bottom  line. Today, employees and customers want the same things; they want an experience, a connection and a relationship that goes beyond a transaction. If they can’t get those they won’t hesitate to go someplace else.

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Roles of the CMO and CIO

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The CMO should oversee all marketing, PR, communications, customer service, and customer experience management. Every touch point with the consumer needs to come under her purview. Often this is not the case—customer service and communications are often siloed. This is a big mistake in the new marketing/social world.

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