If I had one piece of advice to give marketers who are beginning a career in 2016, it would be this: Millennials are not a new species. Keep that in mind the next time someone tells you they have the “secret” of marketing to Millennials, Gen Z, or whatever generation comes next.
You’ve heard me say before that everybody has influence because we all have an influence on the people around us. However, this can be a double-edged sword, especially if we let negative emotions rule us.
If I were to write a newspaper article for brands that encompasses what they need to be doing in 2016 and beyond, it would have the title: Stand Out by “Liking” Them Before They “Like” You. Why? Because social media success does not come down to a mere numbers game, in spite of what some brands would like you to believe.
A professional network is more than just a list of well-placed contacts. It’s a collection of relationships, built on a foundation of time, energy and emotional investment. The people that you see every day, at work or in any social group, are in the best position to learn what you’re all about over time. In other words, these are solid, meaningful relationships, whether they’re built professionally or personally.