Relationships are like muscle tissue… the more they’re engaged, the stronger and more valuable they become.
In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking whirlwind of emails, social updates, text messages, and blog posts/content creation, where it’s easy to let a connection or a conversation fall through the cracks. We’re super-connected, yet somehow disconnected at the same time. This puts us at risk of losing the very relationships that help us prosper as companies and people.
It is time to re-build our one-on-one communication skills and muscles that we’ve forgotten in our rush to new technologies. These skills scale via social because most participate vicariously via the few who interact publicly.
You want to know my favorite blogging tools and how they have helped me in my blogging activities, here you go… build a reputation for genuinely caring, add value with your content and connection, and the growth will come.
A Brand is what you do… a Reputation is what people Remember and Share.
Previously posted at TedRubin.com