You Have My Full Attention – Don’t Waste It

It is very, very rare to have your customer’s full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store, they’ll be focused on the products they came to see. So assuming you have the right stuff and it’s easy to find, you won’t get much chance to tell them anything else.

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