Three Cs of Social Selling Success! Content, Curation and Community

 

Social Selling is all the rage and if not already, will very soon be the ‘go to’ methodology for B2B sales success! For B2B salespeople and leaders, do you know what your personal Social Selling Index (SSI) is or the SSI of all your sales team members and how this compares to Social Sellers in your network and Industry?

Whether you’re just setting out on your Social Selling journey or have already attempted and don’t feel you’re getting the results expected, there’s a formula I call the 3Cs of Social Selling. These are ContentCuration and Community and building these three legs allow you to create a virtual Social Selling stool which will stand on its own and combined these 3 components will synergistically deliver greater results than any of these 3 strategies employed individually.

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The Construct For Digital Transformation And Business Model Innovation

Digital transformation is the new black. It is one of those catch-all terms that seems to describe any investment in trending digital technologies and modern processes and philosophies. Depending on the role, department and mindset, digital transformation means many things to many different people But, digital transformation is much more than just “digital.” It is also the construct for the future of business.

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Three Cs of Social Selling Success! Content, Curation and Community

Social Selling is all the rage and if not already, will very soon be the ‘go to’ methodology for B2B sales success! For B2B salespeople and leaders, do you know what your personal Social Selling Index (SSI) is or the SSI of all your sales team members and how this compares to Social Sellers in your network and Industry?

Whether you’re just setting out on your Social Selling journey or have already attempted and don’t feel you’re getting the results expected, there’s a formula I call the 3Cs of Social Selling. These are ContentCuration and Community and building these three legs allow you to create a virtual Social Selling stool which will stand on its own and combined these 3 components will synergistically deliver greater results than any of these 3 strategies employed individually.

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Toward Dumber

If you want to reach more people, if you’re measuring audience size, then the mantra of the last twenty years has been simple: make it dumber.

Use clickbait headlines. Short sentences. Obvious ideas. Little nuance. Don’t make people uncomfortable or ask them to stretch. Remind them that they were right all along.

Generate a smile or a bit of indignation. Most of all, dumb it down.

And it works.

For a while.

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The self-healing letter of complaint

You’ve been wronged. The service was terrible. You went unseen, disrespected and abused. You didn’t get your money’s worth. The software is sloppy, the people were rude, the entire experience was lousy.

A letter to the organization is called for. At the very least, you’ll get an apology, some free samples, and maybe, just maybe, they’ll fix the problem for everyone who comes after you. How generous of you to dig in and share the vitriol.

Better put a sharp point on it, personalize it and make it sting.

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What Is Influence 2.0 And Why Is It Important In The Future Of CX?

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Before social media, before modern digital marketing and before DCX and digital transformation, I spent much of the late 90s and early 2000s studying and experimenting with online influence. In February of 1999, I opened a lab to test and learn and in the process, was one of the many contributors to shape the future of digital marketing and customer engagement. Shortly after joining Altimeter Group in 2012, I shared all of the research I had collected and more and published the findings in a comprehensive report, “The Rise of Digital Influence.” In fact, that report is still considered the standard in understanding how people influence the impressions and actions of others online.

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Toward civilization

If war has an opposite, it’s not peace, it’s civilization.

(inspired by Ursula LeGuin writing in 1969)

 

 

Civilization is the foundation of every successful culture. It permits us to live in safety, without being crippled by fear. It’s the willingness to discuss our differences, not to fight over them. Civilization is efficient, in that it permits every member of society to contribute at her highest level of utility. And it’s at the heart of morality, because civilization is based on fairness.

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Customer Experience Versus Just Experience: Why The Difference Is Key To Brand Relevance

 

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Customer experience aka CX is one of the most important trends changing business today. And, experts believe that it represents the next big competitive advantage for companies that invest in it. But what is customer experience exactly? It’s one of those terms (and movements) that is defined and interpreted differently depending on who’s talking about it within the organization. But without a common appreciation for customer experience and what it represents to customers, not just our view of them, our CX efforts may not be as effective as we think.

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Time to Move from E-Commerce to E-Commpetition!

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Since the advent of the consumer internet in the mid-1990s we’ve heard and seen the word e-commerce some several billion times as it has blended into the smoothie that is today’s societal lexicon.

Funnily enough, it’s only now that the last laggards are finally beginning to spin up e-commerce sites as they realize they’re slowly sinking deeper into their single channel swamp.

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What have we become? (And what are we becoming?)

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Every day, we change. We move (slowly) toward the person we’ll end up being.

Not just us, but our organizations. Our political systems. Our culture.

Are you more generous than the you of five or ten years ago? More confident? More willing to explore?

Have you become more brittle? Selfish? Afraid?

Grumpy and bitter isn’t a place we begin. It’s a place we end up.

Do we intentionally choose the optimistic path? Are we eagerly more open to change and possibility?

Every day we make the hard decisions that build a culture, an organization, a life.

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