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Entries Tagged as 'AlexRomanovich'

Move over Don Draper – Ad Agencies Must evolve to survive…and prosper again

November 24th, 2010 · 2 Comments · AlexRomanovich, All Posts

The Challenge Just as the fascination with all things Mad Men is at its height, advertising agencies themselves are undergoing a period of great change. The show, which follows a New York ad agency as it struggles to adapt to the television age and survive in rapidly-changing 1960s society, has many parallels with what ad […]

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Is Social Media Just Another Channel? The Potential of Social Media for B2B Markets.

October 21st, 2010 · 4 Comments · AlexRomanovich, All Posts

Is Social Media just another channel? Yes, it may be, but it is so much more than that. Social Media is forcing corporations (brands) to look at how they engage with their clients, how they use information, and how they respond to events. It is forcing companies to treat Social Media as part of their […]

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Hey, Small Business, DON’T build a website… build a Marketing Platform!

May 18th, 2010 · 2 Comments · AlexRomanovich, All Posts

The more I talk to small and medium-size businesses, the more I hear – we need to build a better website! Don’t do it! In the age of Social Media and ‘doing more with less’ you don’t have to build a website anymore, nor do you have to improve it. You have to, and you […]

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Crowdsourcing: Future model for big corporations or outcome of socialization?

April 11th, 2010 · 2 Comments · AlexRomanovich, All Posts

“No matter who you are, most of the smartest people work for someone else”. – Bill Joy, Cofounder, Sun Microsystems The word Crowdsourcing was coined by Jeff Howe of Wired Magazine, a portmanteau of the words ‘crowd’ and ‘outsourcing’. It is used to describe the phenomenon using group intelligence to solve problems and complete projects. […]

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American Wellness, Internet and Social Media

March 20th, 2010 · 2 Comments · AlexRomanovich, All Posts

Long gone are the days of being dependent on your doctor for medical information. A new Pew internet study on ‘The Social Life of Health Information’ cites data that states that in 2000, 46% of American adults had access to the internet. Now, 61% of all American adults look for health information online. This fundamental […]

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