The Challenge Just as the fascination with all things Mad Men is at its height, advertising agencies themselves are undergoing a period of great change. The show, which follows a New York ad agency as it struggles to adapt to the television age and survive in rapidly-changing 1960s society, has many parallels with what ad [...]
Entries Tagged as 'AlexRomanovich'
November 24th, 2010 · 2 Comments · AlexRomanovich, All Posts
October 21st, 2010 · 4 Comments · AlexRomanovich, All Posts
Is Social Media just another channel? Yes, it may be, but it is so much more than that. Social Media is forcing corporations (brands) to look at how they engage with their clients, how they use information, and how they respond to events. It is forcing companies to treat Social Media as part of their [...]
May 18th, 2010 · 2 Comments · AlexRomanovich, All Posts
The more I talk to small and medium-size businesses, the more I hear – we need to build a better website! Don’t do it! In the age of Social Media and ‘doing more with less’ you don’t have to build a website anymore, nor do you have to improve it. You have to, and you [...]