Customer demands for more rapid and cost effective e-commerce delivery seem to be increasing on a daily basis. In fact not a week goes by now without my speaking with retailers and etailers that since the dawn of e-commerce have successfully serviced Canada from one fulfillment operation for the country and are currently rethinking this [...]
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Twitter for business Nestivity, a social media startup developing community software tools for Twitter, released a list of the top twenty-five brands with the most engaged Twitter audiences. I have been made aware of Nestivity very recently, thanks to a post by Jure Klepic, Feathering Our Community With Nestivity. According to the start-up, Nestivity turns your Twitter [...]
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There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of them? Well, we all know that consumers are becoming more and more contemptuous of push advertising, which has traditional marketers [...]
Tags:@tedrubin·Collective Bias·content·content marketing·Featured·Shopper Marketing·Shopper Media·storytelling·Ted Rubin
Over the years, businesses have developed sales, marketing and service strategies around the funnel. Awareness, interest, desire, action, to this day, describes the likely steps a customer may take in making a decision. Over the years, it was assumed that the liner path would also continue through a transaction to a state of loyalty and [...]
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Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It’s a rapid fire exchange not only between the organizer and the guest but also everyone following along #MMchat. It certainly makes for exciting dialog in real-time and also later when the full transcript is [...]
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A dozen generations ago, there was no unemployment, largely because there were no real jobs to speak of. Before the industrial revolution, the thought that you’d leave your home and go to an office or a factory was, of course, bizarre. What happens now that the industrial age is ending? As the final days of [...]
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What did this last round of Super Bowl ads do for the brands who created them? In my opinion, not much—when you consider the colossal price tag of the ads compared to brand perception. This past year a 30-second spot cost $4M to air, not counting the costs for an agency to produce it. According [...]
Tags:#RonR·@tedrubin·advertising·Advertising creative·Awards·return on relationship·ROR·Shopper Marketing·Shopper Media·Ted Rubin
Due to the confusion and number of complaints Twitter receives surrounding the misuse of hashtags and people using the same hashtag for different uses they are preparing to set new controls. Effective May 1st Twitter will be introducing a new registration system for hashtags so that the first to register a hashtag with a specific [...]
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Authors and musicians have one, certainly. This is the book you wrote seven years ago or the album from early in your career. The book keeps selling, spreading the ideas and making a difference. The album gets played on the radio, earning you new fans. “Backlist” is what publishers call the stuff that got published [...]
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How big is your team? A simple question but increasingly a not-so-simple answer. Three years ago the answer was easy. Me. While not quite a one-man-show (thanks to agency support) I was the only full time person at McDonald’s dedicated to social media. Today, our social media team not only has an expanded roster, but [...]
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