THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries Tagged as 'All Posts'

Evolving Brand Stories From Product to Purpose

April 8th, 2014 · Comments Off · All Posts, AnnelizaHumlen

THEME #6 OF POST SERIES ON HUMANIZING BRAND STORYTELLING This post series has so far explored five different ways in which brand stories have evolved in recent years to become more humanized and people-powered.  Many of the themes represent manifestations of internal corporate culture, philosophy of leadership, and systems of management and communication.  In contrast, the […]

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Stories of Leadership: Moving Beyond Authority to Influence

March 18th, 2014 · Comments Off · All Posts, AnnelizaHumlen, business

THEME #5 of Post Series on Humanizing Brand Storytelling A brand’s story is comprised of many elements, phases, and characters.  One of the most important being the leadership story of a brand.  The rise of social networks has played an important role in bringing the stories of great brands, and the leaders behind these great brands, […]

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Evolving stories beyond closed to open social collaborative

February 12th, 2014 · Comments Off · All Posts, AnnelizaHumlen, business

THEME #4 FROM 7 PART POST SERIES EXPLORING THE EVOLUTION OF BRAND STORIES & THEMES The arts are one of the few industries that exist today where exclusive control may result in a stronger creation.   Think of musicians who have succeeded without a record label, or independent films powered by open social interest.  In business, the […]

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Logistics, Systems Key to Social Business Customer Experience

February 11th, 2014 · Comments Off · All Posts, JeffAshcroft

Recently IBM Connect 2014 in Orlando was a great opportunity to catch up with a number of thought leaders and frontline practitioners working every day to bring Social Business to life. Numerous reports have been emerging showing that anywhere from 50 to 70% of both B2B and B2C sales in coming years will be driven […]

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How to Use Social Media at a Trade Show

January 18th, 2014 · Comments Off · All Posts, ScottMonty

  You’ve reserved a prominent location, prepared your booth, and trained your sales team. Now what? Preparing for a trade show isn’t easy, and making the most of the opportunities a trade show provides can be very difficult for a first-timer. One of the best ways to capitalise on your first trade show is to […]

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Business Transformation: Why General Motors is Investing in Customer Experience

January 18th, 2014 · Comments Off · All Posts, BrianSolis

As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations. During the 2013 conference, I had the chance to interview Dr. Rebecca Harris (@RebeccaHarrisDr), who leads the Social Media Center of Expertise at General Motors in Detroit. Her […]

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Which charity?

December 30th, 2013 · Comments Off · All Posts, SethGodin

Organized non-profits provide reach, leverage and consistency that can’t be matched by the millenia-old model of individuals helping those they encounter in the community. It’s one of the extraordinary success stories of the industrial age that they’ve been able to have such a worldwide impact with relatively few resources. As our choices continue to increase […]

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Omni-channel Emerging as Top Retail Logistics Issue

December 14th, 2013 · Comments Off · All Posts, JeffAshcroft

December is now upon us and before we know it we’ll be starting off 2014 right, which means it won’t be long until we’re all gathering in San Diego Feb 23rd to 26th for RILA Supply Chain 2014. Last year in Florida at RILA Logistics 2013, the topic of multi-channel was discussed with 5 related […]

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The tribe or the person?

December 10th, 2013 · Comments Off · All Posts, SethGodin

A parade of tourists is going to walk past your store today. Each is a separate opportunity for you to tell a story, to engage, to make a sale. A connected community of readers is going to read what you wrote today. A cultural shift will occur among a small group of people because they […]

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My Recent Abomni-Channel Retail Experiences

November 6th, 2013 · Comments Off · All Posts, TheSocialCMO

The entire retail channel is ablaze these days with talk of Omni-channel retail. Who’s doing it right, what are the best logistics strategies to support and the like. Well those of you who know me will agree that for a retail guy I’m really not that much of a shopper. And funnily enough on two […]

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