THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

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Entries Tagged as 'All Posts'

How Can a Brand Stand Out in Social?

May 14th, 2014 · Comments Off · All Posts, TedRubin

    To me it is really simple, if you want to stand out then do what most others are not doing, actually be social when using social media. Put on your human face, and look to make friends and build relationships. It is not about how many will actually look to do that with […]

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Evolving Stories from Marketed Communication To Co-Creation

May 13th, 2014 · Comments Off · All Posts, AnnelizaHumlen

THEME#7 OF POST SERIES ON HUMANIZING BRAND STORYTELLING Not all brand stories are created equal. Nor do they have the same social value. The traditional process of brand storytelling that uses advertising, collateral, digital etc., is a process owned and lead by a brand/business and their agency partners. Such forms of brand communication will usually attempt to […]

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Digital Transformation and the New Customer Experience

April 19th, 2014 · Comments Off · All Posts, BrianSolis

We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market. Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest…we’re covered. We have and had a strategy for a while now. […]

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Thinking lifetime (don’t break the chain)

April 19th, 2014 · Comments Off · All Posts, SethGodin

The traveling salesman, the carnival barker and the old-time businessman can hit and run. Make the sale, cut your costs, move on. Today, though, in the connection economy, two huge factors are at work: 1. Subscription. The lifetime value of a customer is high and getting higher. You might buy $50,000 from one grocery store […]

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Evolving Brand Stories From Product to Purpose

April 11th, 2014 · Comments Off · All Posts, AnnelizaHumlen

THEME #6 OF POST SERIES ON HUMANIZING BRAND STORYTELLING This post series has so far explored five different ways in which brand stories have evolved in recent years to become more humanized and people-powered.  Many of the themes represent manifestations of internal corporate culture, philosophy of leadership, and systems of management and communication.  In contrast, the […]

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Stories of Leadership: Moving Beyond Authority to Influence

March 18th, 2014 · Comments Off · All Posts, AnnelizaHumlen, business

THEME #5 of Post Series on Humanizing Brand Storytelling A brand’s story is comprised of many elements, phases, and characters.  One of the most important being the leadership story of a brand.  The rise of social networks has played an important role in bringing the stories of great brands, and the leaders behind these great brands, […]

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Evolving stories beyond closed to open social collaborative

February 12th, 2014 · Comments Off · All Posts, AnnelizaHumlen, business

THEME #4 FROM 7 PART POST SERIES EXPLORING THE EVOLUTION OF BRAND STORIES & THEMES The arts are one of the few industries that exist today where exclusive control may result in a stronger creation.   Think of musicians who have succeeded without a record label, or independent films powered by open social interest.  In business, the […]

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Logistics, Systems Key to Social Business Customer Experience

February 11th, 2014 · Comments Off · All Posts, JeffAshcroft

Recently IBM Connect 2014 in Orlando was a great opportunity to catch up with a number of thought leaders and frontline practitioners working every day to bring Social Business to life. Numerous reports have been emerging showing that anywhere from 50 to 70% of both B2B and B2C sales in coming years will be driven […]

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How to Use Social Media at a Trade Show

January 18th, 2014 · Comments Off · All Posts, ScottMonty

  You’ve reserved a prominent location, prepared your booth, and trained your sales team. Now what? Preparing for a trade show isn’t easy, and making the most of the opportunities a trade show provides can be very difficult for a first-timer. One of the best ways to capitalise on your first trade show is to […]

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Business Transformation: Why General Motors is Investing in Customer Experience

January 18th, 2014 · Comments Off · All Posts, BrianSolis

As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations. During the 2013 conference, I had the chance to interview Dr. Rebecca Harris (@RebeccaHarrisDr), who leads the Social Media Center of Expertise at General Motors in Detroit. Her […]

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