I have a confession to make. I have been keeping something from you for a long time. Some of you may know my little secret, but for many of you, this will be the first time you are hearing this. You see, up until yesterday, I had a day job outside of Blue Kite Marketing. [...]
Entries Tagged as 'All Posts'
Pinterest Rivals Twitter in Referral Traffic
February 1st, 2012 · Comments Off · All Posts, BrianSolis
To those of you who lead “the Pinteresting life,” you’ve contributed to a phenomenon that is certainly putting its clicks where the hype is. By that I mean, Pinterest is a two-year old cultural sensation that is borderline causing dependency among its users and the rabid audiences they’re developed. This rapid fire network has pinned [...]
Tags:click·ctr·facebook·Google·LinkedIn·pinterest·pinteresting·referring·shareaholic·stumbleupon·traffic·youtube
Brand Managers Who Want More Loyal Customers Need To Do This
January 11th, 2012 · Comments Off · All Posts, SteveOlenski
Every brand manager and product manager in the world wants more loyal customers, right? Well if they can master the art of one-simple 6-letter word they would be well on their way to achieving their goals. This seemingly innocuous or harmless word can be very harmful and quite damaging to a brand’s long term success [...]
Tags:b2b marketers·b2b marketing·b2c marketers·brand management·brand managers·brand marketers·brand marketing·consumer loyalty
The Dangerous Seduction of the Announcer’s Voice
January 8th, 2012 · Comments Off · All Posts, EricFletcher
I was 14 years old when I became infatuated with the idea of Announcing. I listened intently, and tried desperately to emulate the resonant stylings of the most popular disc jockeys on the air in Detroit, Michigan. For me they were almost as much the sound of Motown as was the music. If they said [...]
Tags:announce·context·intense·personal·preach·pronounce·resonance·shared·shared experiences
Do you call on those Raising their Hands?
January 7th, 2012 · Comments Off · All Posts, TedRubin
Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands?? If not, you are missing an incredible opportunity! Every social complaint or question is the “low hanging fruit” of a brand’s chance to interact with [...]
Tags:@tedrubin·Collective Bias·facebook·google search·marketing·online customer service·relationship marketing·return on relationship·ROR·social media customer service·social media marketing·Ted Rubin·twitter
A Year to Finish Well: 5 Tips to Make It Happen in 2012
January 7th, 2012 · Comments Off · All Posts, AnneDGallaher
Entrepreneurs by nature are performance driven. We have no guarantees of long-term employment, retainers, or even work into next week. What drives us is the desire to do great work—and to keep good clients. To be independent and successful. A significant event for me in 2011 awakened fresh clarity in my business. My father died [...]
Tags:choice·deliberate·goals·love·non renewable·planning·time·waste
Should the CEO also be Chief Social Media Officer?
January 1st, 2012 · Comments Off · All Posts, JeffAshcroft, TheSocialCMO
Why would you ask such a silly question? CEOs are supposed to be busy running the company not messing around with social media tools right? Is social media really a new function in organizations? And if not do we really need a CSMO, Chief Social Media Officer? Knee jerk reactions aside, more and more CEOs [...]
Tags:ceo·Chief Executive Officer·Chief Social Media Officer·CSMO·social media
Why ‘Sales Team’ is not an Oxymoron!
December 31st, 2011 · Comments Off · All Posts, Guest, TheSocialCMO
I got into it with a ‘sales expert’ yesterday. He told me that “sales is a warrior’s job and the warrior works alone.” I thought, don’t bet your moccasins on that. It’s true that the best salespeople seem to be ‘hunters’ and not ‘gatherers’. But it’s also true that the most valuable hunters are the [...]
An Open Letter to Media Publishers and other Business Leaders
December 28th, 2011 · Comments Off · All Posts, SamFiorella
Dear Publishers and business leaders, Your business is dying. You know it. Your readers know it. So what are you doing about it? The belief that the Internet was the death knell of print – and maybe even cable news – was a bit of an exaggeration although your revenue statements clearly show it’s had [...]
Tags:change·content·digital·face·media·new models·print·reality·subscriptions
