Breaking the E-Commerce Sound Barrier with Matrix Retail!

BOOMBOOM!

What was that noise?

Someone just broke the e-commerce sound barrier!

 

In the third quarter of 2014 Williams-Sonoma’s e-commerce sales represented 51.5% ($587 million) of total company sales overtaking their store sales ($566 million) for the first time!

WS

Even more importantly this increase is not due to offsetting reductions in store sales with the $566 million in store sales representing an increase of 4.8% year over year for the quarter. … Read more

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Stop Stealing Dreams: The wasteful fraud of sorting for youth meritocracy

“Sorry, you didn’t make the team. We did the cuts today.”

“We did play auditions all day yesterday, and so many people turned out, there just wasn’t a role for you. We picked people who were more talented.”

“You’re on the bench until your skills improve. We want to win.”

Ask the well-meaning coaches and teachers running the tryouts and choosing who gets to play, ask them who gets on stage and who gets fast tracked, and they’ll explain that life is a meritocracy, and it’s essential to teach kids that they’re about to enter a world where people get picked based on performance.

Or, they might point out that their job is to win, to put on a great show, to entertain the parents with the best performance they can create.

This, all of this, is sort of dangerous, unhelpful and nonsensical. … Read more

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Newegg Launches Bitcoin Payment Option in Canada: BitPay Service Powers Expanded Virtual Currency Acceptance

August 26, 2014 ­ Los Angeles, CA ­ Newegg <http://www.newegg.com>, the leading electronics e-retailer in North America, today announced that bitcoin payments are now accepted from Canadian customers. Canada is the first country outside of the United States where Newegg accepts bitcoin payments for merchandise (#NeweggBitcoin). Canadian customers can now purchase thousands of products including electronics, computers and game consoles using bitcoin through the BitPay platform. The secure payment method gives customers another convenient option to fulfill their e-shopping needs.

³Newegg is deeply committed to growing its business internationally ­ serving customers overseas, introducing new products from key Asian markets and evolving the way we transact with our global customer base,² said Soren Mills, Chief Marketing Officer of Newegg North America.

³Extending bitcoin acceptance to our Canadian customers is yet another important milestone as we build the company¹s international presence.² … Read more

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Your Workforce is Disengaged: Here’s What To Do About it

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Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs.

Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a proactive step to head it off. … Read more

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The Retweet That Never Sleeps

Originally posted by Molly Sloat at American Marketing Association

John Andrews and I, along with Duane Reade’s Calvin Peters, devised this strategy when we were running Collective Bias. This is all about Return on Relationship, #RonR… 

Duane Reade; Twitter strategy; Molly Soat; Marketing News; American Marketing Association

New York-based drugstore chain Duane Reade launched a localized, influencer-led Twitter strategy to boost followers and store traffic

 

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Developing content to build an engaged Twitter audience for your brand can be tough, and the potential payoffs can be hard to define. People might sign on to read your witty one-liners or to see your compelling visuals, but can a robust Twitter following result in direct sales impact, particularly for a brand with no e-commerce presence? Duane Reade Inc. thinks so.

Via a localized and photo-heavy Twitter campaign, the 54-year-old New York-based pharmacy brand grew its Twitter following by more than 6,700% between 2012 and 2013, and also drove results at the register, says Calvin Peters, PR and digital communications manager at Duane Reade. “The challenge was to increase our community across the board, from New Yorkers to tourists. We are lucky to be able to leverage New York in our social media. With the landmarks, the buildings and the city itself, many consider New York to be the capital of the world. We’re a brand that started in New York, and because of our vast footprint in the metropolitan area, we get to leverage that.” … Read more

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Thirty Years of Projects

I realized the other day that most people grow up thinking in terms of professional affiliations. “I’m going to be an accountant.” “I’m going to work for General Dynamics.”

Somehow, I always thought of my career as a series of projects, not jobs. Projects… things to be invented, funded and shipped. Sometimes they take on a life of their own and last, other times, they flare and fade. But projects, one after the other, mark my career. Lucky for me, the world cooperated and our entire culture shifted from one based on long-term affilitations (you know, ‘jobs’) to projects.

I had a two-part approach to building a career about projects. The first was to find a partner who was willing to own the lion’s share of the upside in exchange for advancing resources allowing me to create the work (but always keeping equity in the project, not doing it merely for hire). Publishers are good at this, and it enabled me to bootstrap my way to scale. The second was to grow a network, technology and the confidence to be able to take on projects too big for the typical solo venture. Complicated projects, on time, is a niche that’s not very crowded… … Read more

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Evolving Stories from Marketed Communication To Co-Creation

Create by DoremiGirl

THEME#7 OF POST SERIES ON HUMANIZING BRAND STORYTELLING

Not all brand stories are created equal. Nor do they have the same social value. The traditional process of brand storytelling that uses advertising, collateral, digital etc., is a process owned and lead by a brand/business and their agency partners. Such forms of brand communication will usually attempt to talk “to” people through an out-bound (push) marketing approach (see Theme #2 regarding Mass Media Push). Contrast this to brand stories born externally, crafted by people about brands, and in collaboration with brands. These stories are usually inspired by direct experiences, emotional connections, and engagement opportunities that allow people to be heard, and/or co-create directly with brands themselves. The outcomes are people-powered brand stories that represent a new form of value, or social currency. As more than 80% of all online content is now user generated, the value of user generated brand stories will only grow exponentially. The social currency value of content will ultimately depend on the perceived authenticity of the story itself, and the share of human versus manufactured voice, within brand communication. … Read more

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Digital Transformation and the New Customer Experience

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We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market.

Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest…we’re covered. We have and had a strategy for a while now.

Mobile. Yep, we’ve got an app for that…plus we’ve got adaptive and responsive web design that makes old sites new again!

Snapchat…our brilliant strategy vanishes in 5,4,3,2,1.

Jelly? We’ve got the answer. … Read more

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