THE SOCIAL CMO Blog

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Entries Tagged as 'All Posts'

Your Workforce is Disengaged: Here’s What To Do About it

August 16th, 2014 · Comments Off · All Posts, BrianSolis

Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to […]

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The Retweet That Never Sleeps

August 7th, 2014 · Comments Off · All Posts, TedRubin

Originally posted by Molly Sloat at American Marketing Association John Andrews and I, along with Duane Reade’s Calvin Peters, devised this strategy when we were running Collective Bias. This is all about Return on Relationship, #RonR…  New York-based drugstore chain Duane Reade launched a localized, influencer-led Twitter strategy to boost followers and store traffic     Developing content to build an […]

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Big Brands and the Mind Shift to Social Paid

August 5th, 2014 · Comments Off · All Posts, Guest

                  Earlier this year, popular food delivery site Eat24 wrote the ultimate “Dear John” letter to Facebook, outlining all the reasons why their relationship could not stand the test of ROI. The deal-breaker: Facebook’s new and improved algorithm.   Like Eat24 said, “Not to be rude, but […]

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Thirty Years of Projects

August 2nd, 2014 · Comments Off · All Posts, SethGodin

I realized the other day that most people grow up thinking in terms of professional affiliations. “I’m going to be an accountant.” “I’m going to work for General Dynamics.” Somehow, I always thought of my career as a series of projects, not jobs. Projects… things to be invented, funded and shipped. Sometimes they take on […]

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How Can a Brand Stand Out in Social?

May 14th, 2014 · Comments Off · All Posts, TedRubin

    To me it is really simple, if you want to stand out then do what most others are not doing, actually be social when using social media. Put on your human face, and look to make friends and build relationships. It is not about how many will actually look to do that with […]

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Evolving Stories from Marketed Communication To Co-Creation

May 13th, 2014 · Comments Off · All Posts, AnnelizaHumlen

THEME#7 OF POST SERIES ON HUMANIZING BRAND STORYTELLING Not all brand stories are created equal. Nor do they have the same social value. The traditional process of brand storytelling that uses advertising, collateral, digital etc., is a process owned and lead by a brand/business and their agency partners. Such forms of brand communication will usually attempt to […]

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Digital Transformation and the New Customer Experience

April 19th, 2014 · Comments Off · All Posts, BrianSolis

We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market. Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest…we’re covered. We have and had a strategy for a while now. […]

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Thinking lifetime (don’t break the chain)

April 19th, 2014 · Comments Off · All Posts, SethGodin

The traveling salesman, the carnival barker and the old-time businessman can hit and run. Make the sale, cut your costs, move on. Today, though, in the connection economy, two huge factors are at work: 1. Subscription. The lifetime value of a customer is high and getting higher. You might buy $50,000 from one grocery store […]

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Evolving Brand Stories From Product to Purpose

April 11th, 2014 · Comments Off · All Posts, AnnelizaHumlen

THEME #6 OF POST SERIES ON HUMANIZING BRAND STORYTELLING This post series has so far explored five different ways in which brand stories have evolved in recent years to become more humanized and people-powered.  Many of the themes represent manifestations of internal corporate culture, philosophy of leadership, and systems of management and communication.  In contrast, the […]

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Stories of Leadership: Moving Beyond Authority to Influence

March 18th, 2014 · Comments Off · All Posts, AnnelizaHumlen, business

THEME #5 of Post Series on Humanizing Brand Storytelling A brand’s story is comprised of many elements, phases, and characters.  One of the most important being the leadership story of a brand.  The rise of social networks has played an important role in bringing the stories of great brands, and the leaders behind these great brands, […]

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