Recently I told you of the One Quarter Of American Consumers (who) Are Brand Loyal. That indeed is a very telling statistic which came from a survey conducted by Ernst & Young. Today comes the results of another survey, this one done jointly by Acxiom and Loyalty360, which sheds some light on why so few [...]
Entries Tagged as 'All Posts'
Curiosity May Have Killed The Cat But Complacency Will Kill The Marketer
April 30th, 2012 · No Comments · All Posts, SteveOlenski
Tags:B2B·B2C·complacency·Marketer·marketing·report·retention·study
Disruptive Technology and How to Compete for the Future
April 28th, 2012 · No Comments · All Posts, BrianSolis
Disruptive technology is the bearer of tremendous opportunity and equally a harbinger of obsolescence. Technology’s impact on society and business is substantial, if not underestimated. As technology continues to become part of everyday life, it becomes disruptive in how people communicate, work, and connect. The evolution of society and technology happens with or without adaptation [...]
Tags:cio·CMO·disruptive·entrepreneur·experience·invest·measure·startup·technology
If Titanic Had Twitter
April 28th, 2012 · No Comments · All Posts, ScottMonty
Recently we marked 100 years since the R.M.S. Titanic sank in the North Atlantic, taking the lives of over 1,500 souls with her in those icy waters. And over the last year or so, the commercial side of the enterprise has been heating up at an amazing pace. The Titanic has always had an allure [...]
Creating Expert Communities with Tweetchats
April 22nd, 2012 · No Comments · All Posts, JeffAshcroft
In June #MMchat aka #MarketerMonday chat will be held for the 100th time! Established July 26th, 2010 #MMchat has become a weekly tradition for an ever expanding number of CMOs, marketers and others working in and around the digital social networking space. And all of us at @TheSocialCMO were recently very pleased when #MMchat was [...]
Tags:benefits·building·Chat·communities·community·Expert·how to·online·tips·tweet chat·tweetchat·twitter chat·twitterchat
Get Ready for Social Marketing Automation!
April 18th, 2012 · No Comments · All Posts, PhilFernandez
Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo! As our first acquisition, today’s news is directly supportive of our vision to provide the [...]
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Social Commerce… Shoppers Have the Power
April 14th, 2012 · No Comments · All Posts, TedRubin
Shoppers want to belong. They want to be heard. They crave a better buying experience. Power is shifting from the retailer to the shopper. Social commerce is filling the void between clicks and bricks to deliver this personalized experience. Technologies are emerging to answer the challenge. Point of Presence (POP), location based proactive services, are [...]
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Yammer Acquires oneDrum to Make Desktop Content Social
April 11th, 2012 · No Comments · All Posts, TheSocialCMO
Yammer, Inc., the leading provider of Enterprise Social Networks, today announced it has acquired oneDrum, a UK-based software company that offers file sharing and collaboration solutions for businesses. With the acquisition, Yammer will gain powerful desktop sync capabilities, enabling file folders to be shared across multiple users’ desktops. oneDrum also brings collaborative functionality to Microsoft [...]
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The 6 Pillars of Social Commerce: Understanding the Psychology of Engagement
April 9th, 2012 · No Comments · All Posts, BrianSolis
Social media is about social science not technology. As such, its value is not realized in the Likenomics of relationship status nor in the scores individuals earn by engaging in social networks. The value of social media comes down to people, relationships, and the meaningful actions between them. As such, its value is measured through [...]
Tags:behaviorgraphics·commerce·infographic·likenomics·pillars·psychology·social·Social Commerce·trust
The Multi-Channel Implications of Mobile and Mobile Strategies for Retail
April 6th, 2012 · No Comments · All Posts, YuchunLee
Recently I read some thought-provoking points about the approaches that many retailers are taking toward engaging people on mobile devices. It is clear that the retail business is among the first to experience rapid and permanent change thanks in large part to the ways in which consumers from all walks of life are willingly loading [...]
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