Let’s hire a ringer! Or so goes the quick answer at many a business when they’re trying to figure out how to get their arms around social media. The temptation is to go out and scoop up someone with name recognition, with a prominent presence on the latest social networks, and put them in the [...]
Tags:change management·Management & Leadership·organizational design·social business·social media·social media experts·social media leadership·social media rockstars·succession planning
You could circle the world at least dozen times just by stringing together all the words that have been written about productivity. In particular, managing information overload in a social and new media era is a topic that never ceases to draw the masses. There isn’t a day that passes that I don’t see at [...]
Tags:accountability·Brass Tacks·Featured·Information overload·personal filters·Productivity·professional development·social media·social media fatigue
Read enough about productivity on the internet – especially in social media circles – and you’ll undoubtedly find counsel to cut down on “distractions” like Facebook and Twitter, or to stem content creation in favor of doing the “real work”. The Real Work Thing Ostensibly, this Real Work of which we speak (and I’m sure [...]
Tags:distractions·new work normality·Productivity·social media·social media integration
It’s inevitable that in many discussions of social media and social business development, someone will ask: What’s the next big thing? What happens now? The next big thing isn’t big at all. Well, at least in terms of flashiness or bombastic, noisy fanfare. It’s not even likely to be sexy. If you care about where [...]
Tags:future of social media·innovation·organizational design·social business·social media adoption·strategic planning
Building something entirely new. Creating something fresh from something that existed. Evolving business to a new place. Changing a culture. True innovation. Standout success. Attaining influence or authority. Building a devoted following. Creating lasting relationships. There’s one thing that all of these have in common… You must invest something of personal value and worth. It [...]
There are countless books, articles, academic papers, blog posts, and the like around things like “change management”. (One book I particularly love is Switch by Chip and Dan Heath. Thought provoking, accessible, and insightful.) But here’s an important thing to note about change: It’s not simply going to happen because you wish it would. In [...]
Tags:change management·culture change·Organizational Change·professional development
We hate math. Our abhorrence for calculation enables us to mutually agree on statistically dubious metrics with nary a shrug or arched eyebrow. Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a [...]
Tags:social media measurement·social media metrics·The Now Revolution
You are not entitled to attention. You are not entitled to a follow-back on Twitter simply because you follow someone. You are not entitled to blog subscribers or comments simply because you publish stuff. You are not entitled to clicks to your junk or signups for your newsletter or any thing of the sort. In [...]
Tags:reciprocation·social media·social media etiquette·twitter
I really enjoyed this post by Brian Solis that articulates that social business and social strategy as we’ve been defining it are rooted in ideas that stretch beyond what we’re comfortable with today. We’re eager for all-encompassing terms, and we have some in depth discussions about finding just the right monikers for the upheaval that [...]
Tags:Brian Solis·shannon paul·social business·social media·social media strategy·stowe boyd·tac anderson
My job is to care about the business case for social media. That’s what I do for a living. Put social media in the perspective of a brand or company and do my best to illustrate how it can build a business. But if I never manage to definitively prove some fancy formula for “social [...]
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