Let’s hire a ringer! Or so goes the quick answer at many a business when they’re trying to figure out how to get their arms around social media. The temptation is to go out and scoop up someone with name recognition, with a prominent presence on the latest social networks, and put them in the [...]
Entries Tagged as 'AmberNaslund'
March 25th, 2011 · Comments Off · All Posts, AmberNaslund
Building something entirely new. Creating something fresh from something that existed. Evolving business to a new place. Changing a culture. True innovation. Standout success. Attaining influence or authority. Building a devoted following. Creating lasting relationships. There’s one thing that all of these have in common… You must invest something of personal value and worth. It [...]
March 3rd, 2011 · Comments Off · All Posts, AmberNaslund
There are countless books, articles, academic papers, blog posts, and the like around things like “change management”. (One book I particularly love is Switch by Chip and Dan Heath. Thought provoking, accessible, and insightful.) But here’s an important thing to note about change: It’s not simply going to happen because you wish it would. In [...]
November 19th, 2010 · 4 Comments · All Posts, AmberNaslund
My job is to care about the business case for social media. That’s what I do for a living. Put social media in the perspective of a brand or company and do my best to illustrate how it can build a business. But if I never manage to definitively prove some fancy formula for “social [...]