Mild rant forthcoming. I see so many case studies for social media being presented – in their entirety – as: social discounts and coupons a video campaign a clever Facebook contest But this drives me crazy insane. Here’s why. Social media is not just direct marketing parked online. Ultimate social media success by my definition [...]
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We’re a little too focused on collecting humans like marbles. Our fans. Followers. Subscribers. Impressions. Once upon a time, numbers like gross circulation mattered a bit more, because the available channels and paths for information were somewhat limited. So by putting yourself visibly in one of them, chances were pretty good that you’d actually be [...]
I’m a pragmatist. One of my strengths is that I can take a big, lofty idea (usually conceived by someone else), and help bring it down to earth. Break it down into reality, make it happen. Tamsen excels at that, too. (The blog’s tagline here is no accident). So for most purposes, I’m pretty practical, [...]
Tags:constructive criticism·negativity·potential·social media
How often do you lament the fact that you can’t get through all of the stuff in your reader? I know I’ve done it. Do you feel guilty when you unsubscribe something or unfriend someone in your network? Why? Consumption of content is not a democracy. Giving of attention is not a democracy. We each [...]
1. If you aren’t measuring anything else, social media measurement isn’t the problem. Measurement is a discipline, and it needs to be business-wide. If you’re going to ask about the ROI, value, or impact of social media and how to measure it, I’m going to ask how you’re going about determining those things for other [...]
Tags:metrics·social media·social media measurement·Tagged as: measurement standards
How familiar are statements like these? “Gee I really wish such-and-such would just engage.” “Be engaged in order to be successful in social media.” “Social media is different than marketing because it’s about engagement.” “We really want to engage our community.” All fair statements, through their own lenses. But the trick is that the definition [...]
Tags:engaged·engagement·interaction·unselfish intent·what does engagement mean?
I’m not much of a numbers hound. I don’t pore over my stats with a fine tooth comb, I don’t obsess about unfollows or subscriber numbers or any of that stuff. In fact, I don’t even have that nifty little widget here to tell you how many people subscribe – even though I understand the [...]
Tags:Amber Naslund·best·better·blog·great·ideas·methods·tips
People aren’t born into leadership positions. We usually start in the trenches, as the doers. The bricklayers. The people touching all the parts, from the inside out. We earn the right to lead the projects and the vision by doing the work itself, and doing it well. But therein usually lies the rub. Because the [...]
Tags:advocacy·growth·leadership·navigation·perspective·trust
I don’t care about social media gurus or experts or mavens or whatever. That whole thing is going to settle itself out eventually, when the good work starts getting more concrete, and the people actually doing the work continue demonstrating and illustrating their learnings and results. What concerns me far more than some nerd slinging [...]
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I say “we”, because I include myself in what I’m about to say. Yesterday, I posted that what we really need is more people with solid business skills. And Justin commented, rightly so, that many of the people shouting AMEN might just be part of the problem. He’s not wrong. It’s not likely that each [...]
Tags:make change happen·mobilize people to action·solid business skills·tough love
