Entrepreneurs by nature are performance driven. We have no guarantees of long-term employment, retainers, or even work into next week. What drives us is the desire to do great work—and to keep good clients. To be independent and successful. A significant event for me in 2011 awakened fresh clarity in my business. My father died [...]
Entries Tagged as 'AnneDGallaher'
A Year to Finish Well: 5 Tips to Make It Happen in 2012
January 7th, 2012 · Comments Off · All Posts, AnneDGallaher
Tags:choice·deliberate·goals·love·non renewable·planning·time·waste
13 Ways to Reach Your Audience on Social Media
November 2nd, 2011 · Comments Off · AnneDGallaher
Thanks to Dan Christ, Director of Audience Engagement for The Patriot-News in Harrisburg, Pa., I was invited to speak to newspaper executives attending the 2011 Inter-State Circulation Managers’ Association (I-SCMA), in State College. Connecting with Customers in Social Media might seem an ironic topic to share with a room full of newspaper circulation managers, but [...]
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The Business Case for Social Media: Straight Talk to the CFO
April 18th, 2011 · Comments Off · All Posts, AnneDGallaher
“If you doubt that social media is effective or delivers ROI, count the business owners who have flown to Social Slam 2011, in Knoxville, Tennessee, at our own expense. We own marketing/PR firms and generally bill by the hour. What’s the cost of a firm’s time? What’s the value of engaging on a panel of [...]
Tags:#SoSlam·@AnneDGallaher·Anne Deeter Gallaher·Deeter Gallaher Group·social media ROI
Is It Time to Shift Marketing Dollars?
March 12th, 2011 · Comments Off · All Posts, AnneDGallaher
There are 100 opinions on what percentage of social media should be in your 2011 marketing mix, but across every industry there’s one unified call for quantifiable ROI. We marketers know that Return on Investment and Return on Information depend on a company’s goals. While it may be difficult to measure the short-term effectiveness of [...]
Tags:change·marketing dollars·ROI·shift
Seven Unglamorous Steps to Better Writing
March 6th, 2011 · Comments Off · All Posts, AnneDGallaher
Powerful language is the soul of effective communication. It’s also the soul of successful marketing, business, and government. Remember “Mr. Gorbachev tear down this wall”? We cannot measure the global impact of those six words. What’s the secret to better writing? Two necessities: more reading and more writing. Both are unglamorous; but both are effective [...]
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What’s the Return on You? Seven Services with No Price Tag
January 4th, 2011 · 1 Comment · All Posts, AnneDGallaher
What’s the Return on You? For professional service providers, it’s imperative to speak the language of numbers to the accountants and business managers that run corporations. Many CFOs question the value of public relations, the power of a brand name, or the role of reputation management. They want to know one thing: Return on Investment. [...]
Tags:commitment·dedication·passion·Reputation·return·support
How to add Twitter to your PR mix in 9 easy steps
December 7th, 2010 · 10 Comments · All Posts, AnneDGallaher
On December 6, 2010, I was privileged to be a guest on #MMChat (Marketer Monday Chat), hosted and created by @JeffAshcroft of @TheSocialCMO fame. My esteemed PR colleague, Amy Howell, owner of @HowellMarketing Strategies, was featured with me and our topic was The Impact and Value of Social Media in PR. You can find the [...]
Tags:alan mulally·Ford·marketing·PR·Public Relations·social media·twitter
Social Media and the Power of Business Etiquette
October 27th, 2010 · 7 Comments · All Posts, AnneDGallaher
With billions of Facebook posts, tweets, and YouTube uploads, there’s never been a more appropriate time to evaluate our social graces—in real life and in social media. The relaxed communication style of emails, texting, and the public timeline can present an illusion of relationship. After one tweet, we find ourselves sharing personal information with total [...]
Tags:business·etiquette·impressions·nice·personal brand·social·success
5 Standouts for a Business-Read Mashup
September 7th, 2010 · 2 Comments · All Posts, AnneDGallaher
In our rapid-fire, digital generation, content comes to us—faster and from more sources than ever before. Regardless of its origin—Twitter, Google Reader, The Wall Street Journal, or your favorite blog—information is still king and great books are still treasures. Whether you’re a Gen Y in your first job, an On-Ramper who’s re-entering the workforce after [...]
Tags:books·business·economics·free enterprise·history·manners·mashup
5 Steps to Add Social Media to Your Marketing Mix
July 10th, 2010 · 8 Comments · All Posts, AnneDGallaher
Social media participation is a marketing game changer for every size of business. The playing field is leveled and companies from @Ford with 198,000 employees, to @AmeriChoiceFCU with 60 employees, to @GoodHlthRewards with 7 employees have equal opportunity to tell their story, attract an audience, listen to the customer, and make the sale. Perhaps you [...]
Tags:blogging·checking-in·competition·conversations·participation·tweeting
