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Entries Tagged as 'AnneDGallaher'

It’s Time for a Personal Board of Advisors

October 8th, 2013 · Comments Off · AnneDGallaher

BoardofAdvisorsBuilding a business from scratch is hard work; and it’s even harder if you’re an On-Ramper—a person who took time off work to raise children, enjoy a sabbatical, or care for aging parents. At the age of 40 I started my business and one of the first, and smartest, things I did was assemble a personal board of advisors. To succeed in business, it’s important to be self-aware. That includes knowing that you don’t know, as my father always said.

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5 Tips for Building a Positive Personal Brand Online

March 7th, 2013 · Comments Off · AnneDGallaher

Whenever I speak to a group of young people, I learn something from these bright Millenials—it’s a mini-focus group that helps me stay connected to the ideas, curiosity, and adaptability of digital natives. Whether I’m sharing with a social media savvy audience at Social Slam in Knoxville, TN, or with a small group of students […]

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3 Business Reasons to Join a Social Media Club

October 20th, 2012 · Comments Off · AnneDGallaher, social compass

Our Harrisburg Social Media Club has been active for two years now, and we have a diverse membership of entrepreneurs, media, academics, B2C, B2B, and the public sector. Why would business people, joined by the principle of If you get it, share it, want to spend time after work tweeting, Instagramming, and Facebooking with strangers? Is there any […]

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3 Business Reasons to Join a Social Media Club

October 12th, 2012 · Comments Off · AnneDGallaher, business

Our Harrisburg Social Media Club has been active for two years now, and we have a diverse membership of entrepreneurs, media, academics, B2C, B2B, and the public sector. Why would business people, joined by the principle of If you get it, share it, want to spend time after work tweeting, Instagramming, and Facebooking with strangers? […]

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The Ripple Effect of Company Culture

July 23rd, 2012 · Comments Off · All Posts, AnneDGallaher

McClure Company employees team up for the YMCA Corporate Challenge. By Anne Deeter Gallaher, CEO/Owner of Deeter Gallaher Group LLC The familiar proverb “The apple does not fall far from the tree” refers to parents and children, but I think it also has meaning for employees and employers. If you want to understand the culture […]

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How to Leverage an Opinion Editorial [Infographic]

July 18th, 2012 · Comments Off · All Posts, AnneDGallaher

How we leverage the content we create is critical to any marketing strategy. If your strategy involves multi-channel media, you’ll be using a range of traditional and digital platforms to reach specific audiences. For influence and Google juice, one of the most powerful and persuasive tools is an opinion editorial. Although we value the information […]

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Seven Strategies for Women Business Leaders

April 6th, 2012 · Comments Off · All Posts, AnneDGallaher

Helping women ramp up their businesses, not only to add jobs, but to increase profitability and financial independence, is one challenge I’m looking forward to discussing at The Wall Street Journal Women in the Economy Task Force, on April 30—May 2. Improving the competitiveness of the American workforce is the overarching goal: “To that end, […]

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A Year to Finish Well: 5 Tips to Make It Happen in 2012

January 7th, 2012 · Comments Off · All Posts, AnneDGallaher

Entrepreneurs by nature are performance driven. We have no guarantees of long-term employment, retainers, or even work into next week. What drives us is the desire to do great work—and to keep good clients. To be independent and successful. A significant event for me in 2011 awakened fresh clarity in my business. My father died […]

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13 Ways to Reach Your Audience on Social Media

November 2nd, 2011 · Comments Off · AnneDGallaher

Thanks to Dan Christ, Director of Audience Engagement for The Patriot-News in Harrisburg, Pa., I was invited to speak to newspaper executives attending the 2011 Inter-State Circulation Managers’ Association (I-SCMA), in State College. Connecting with Customers in Social Media might seem an ironic topic to share with a room full of newspaper circulation managers, but […]

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The Business Case for Social Media: Straight Talk to the CFO

April 18th, 2011 · Comments Off · All Posts, AnneDGallaher

“If you doubt that social media is effective or delivers ROI, count the business owners who have flown to Social Slam 2011, in Knoxville, Tennessee, at our own expense. We own marketing/PR firms and generally bill by the hour. What’s the cost of a firm’s time? What’s the value of engaging on a panel of […]

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