Whenever I speak to a group of young people, I learn something from these bright Millenials—it’s a mini-focus group that helps me stay connected to the ideas, curiosity, and adaptability of digital natives. Whether I’m sharing with a social media savvy audience at Social Slam in Knoxville, TN, or with a small group of students [...]
Tags:@AnneDGallaher·Anne Deeter Gallaher·Deeter Gallaher Group·digital tattoo·personal online brand
Our Harrisburg Social Media Club has been active for two years now, and we have a diverse membership of entrepreneurs, media, academics, B2C, B2B, and the public sector. Why would business people, joined by the principle of If you get it, share it, want to spend time after work tweeting, Instagramming, and Facebooking with strangers? Is there any [...]
Tags:Deeter Gallagher Group·digital tools·Google juice·Harrisburg social media club·PR crisis·social media·support
Our Harrisburg Social Media Club has been active for two years now, and we have a diverse membership of entrepreneurs, media, academics, B2C, B2B, and the public sector. Why would business people, joined by the principle of If you get it, share it, want to spend time after work tweeting, Instagramming, and Facebooking with strangers? [...]
Tags:Anne Deeter Gallaher·Deeter Gallaher Group·Harrisburg·Social Media at Work·social media club
McClure Company employees team up for the YMCA Corporate Challenge. By Anne Deeter Gallaher, CEO/Owner of Deeter Gallaher Group LLC The familiar proverb “The apple does not fall far from the tree” refers to parents and children, but I think it also has meaning for employees and employers. If you want to understand the culture [...]
Tags:Anne Deeter Gallaher·Bridge of Hope·Bridge of Hope Lancaster & Chester Counties·corporate culture·Dan Kerr·Deeter Gallaher Group·Harrisburg·McClure Company
How we leverage the content we create is critical to any marketing strategy. If your strategy involves multi-channel media, you’ll be using a range of traditional and digital platforms to reach specific audiences. For influence and Google juice, one of the most powerful and persuasive tools is an opinion editorial. Although we value the information [...]
Tags:Anne Deeter Gallaher·CREDC·David E. Black·Deeter Gallaher Group·Ground Truth in Harrisburg·Harrisburg·Harrisburg Regional Chamber·Keystone Edge·McClure Company·opinion editorial·Richard E. Jordan II·Smith Land & Improvement Corporation·The Patriot-News·Thomas F. (Chip) Brown·WHP 580·WITF
Helping women ramp up their businesses, not only to add jobs, but to increase profitability and financial independence, is one challenge I’m looking forward to discussing at The Wall Street Journal Women in the Economy Task Force, on April 30—May 2. Improving the competitiveness of the American workforce is the overarching goal: “To that end, [...]
Tags:
Entrepreneurs by nature are performance driven. We have no guarantees of long-term employment, retainers, or even work into next week. What drives us is the desire to do great work—and to keep good clients. To be independent and successful. A significant event for me in 2011 awakened fresh clarity in my business. My father died [...]
Tags:choice·deliberate·goals·love·non renewable·planning·time·waste
Thanks to Dan Christ, Director of Audience Engagement for The Patriot-News in Harrisburg, Pa., I was invited to speak to newspaper executives attending the 2011 Inter-State Circulation Managers’ Association (I-SCMA), in State College. Connecting with Customers in Social Media might seem an ironic topic to share with a room full of newspaper circulation managers, but [...]
Tags:
“If you doubt that social media is effective or delivers ROI, count the business owners who have flown to Social Slam 2011, in Knoxville, Tennessee, at our own expense. We own marketing/PR firms and generally bill by the hour. What’s the cost of a firm’s time? What’s the value of engaging on a panel of [...]
Tags:#SoSlam·@AnneDGallaher·Anne Deeter Gallaher·Deeter Gallaher Group·social media ROI
There are 100 opinions on what percentage of social media should be in your 2011 marketing mix, but across every industry there’s one unified call for quantifiable ROI. We marketers know that Return on Investment and Return on Information depend on a company’s goals. While it may be difficult to measure the short-term effectiveness of [...]
Tags:change·marketing dollars·ROI·shift
