Social media participation is a marketing game changer for every size of business. The playing field is leveled and companies from @Ford with 198,000 employees, to @AmeriChoiceFCU with 60 employees, to @GoodHlthRewards with 7 employees have equal opportunity to tell their story, attract an audience, listen to the customer, and make the sale. Perhaps you [...]
Entries Tagged as 'AnneDGallaher'
5 Steps to Add Social Media to Your Marketing Mix
July 10th, 2010 · 8 Comments · All Posts, AnneDGallaher
Tags:blogging·checking-in·competition·conversations·participation·tweeting
Ford CEO Shares Executive Leadership Lesson in 140 Characters
May 18th, 2010 · 4 Comments · All Posts, AnneDGallaher
Photo courtesy of Flickr Ford APA One of the most valuable shifts in business communication is taking place on Twitter: a global audience can now learn from industry leaders and apply high-level advice in real time. At Amazon.com, there are 28,242 books written specifically on business strategy. Since it’s impossible to read and filter all [...]
Tags:accessibility·alan mulally·business communication·Ford·leadership·social media
How to Reach the C-Suite: 10 Actions to Shift into High Gear
April 26th, 2010 · 2 Comments · All Posts, AnneDGallaher
Think you’re ready for the C-Suite? Whether you aspire to the CEO, CIO, or CMO position, these 10 principles will help you market yourself in executive circles, develop an influential network, and reach your leadership goal sooner. 1. Build “up” your network. Assemble a personal board of directors to tap for business advice. Look for [...]
Tags:actions·advise·aspirations·c-Suite·network·qualities·Reputation·strategic·traits·trust
Three Social Media Myths I Encounter
March 16th, 2010 · 9 Comments · All Posts, AnneDGallaher
The marketing communications toolbox is exploding, and social media is fast becoming a game changer for businesses of all sizes and industries. We work with clients who understand the value of powerful language and smart marketing; so we don’t have to spend time educating them on why they should stay current with technology and new [...]
Want a Marketing Edge? Write to Be Read
January 26th, 2010 · 8 Comments · AnneDGallaher
The chief purpose in communication is to be read. Whether it’s emails, texts, tweets, blog posts, letters, memos, or proposals—we want people to read what we’ve written. Good writing is clear, readable, and audience appropriate. It attracts the reader to the message. On several occasions, I have read a book review in the Wall Street [...]
Marketing on a Shoestring: 10 Ideas to Gain Visibility and Market Presence
January 23rd, 2010 · 2 Comments · AnneDGallaher
It is said that money is the great inhibitor of innovation. When businesses have to trim budgets and increase market share—the scenario most of the business world found itself in these last eighteen months—it presents an opportunity. Wall Street Journal owner Rupert Murdoch seems almost prescient with his 2008 statement: “The world is changing very [...]
Tags:best-in-class·Ford·marketing·return on information·shoestring budget
