THE SOCIAL CMO Blog

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Entries Tagged as 'BillyMitchell'

Let’s Look Inside the Mysterious Mind of the CMO

August 18th, 2011 · Comments Off · All Posts, BillyMitchell

 I recently had the opportunity to be the keynote speaker at the “Ignite Your Growth” Conference in Atlanta at the new HP Graphic Arts Experience Center. Knowing that the audience would consist of printing professionals interested in growing their businesses, I thought it would be interesting to discuss an individual they probably have on their […]

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B2B Storytelling Case Study: Some Ideas Take Off In Unexpected Ways

March 24th, 2011 · 2 Comments · All Posts, BillyMitchell

I’m in the idea business. As a senior creative director and partner at a B2B marketing agency, I work at creative ideation and storytelling as it relates to branding and content marketing. Every once in a while, when I have a really wild idea I think may have no chance of flying, I’m reminded of […]

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The Content Marketing Fail, aka “the Twinkie Effect”

November 20th, 2010 · 9 Comments · All Posts, BillyMitchell

Creating fresh, valuable content for your company’s website not only improves your search rankings and gives your brand a voice, it also shows your customers, your prospects and your industry that you have something to say. And, more importantly, it shows you’re listening. Content is king, long live the king. Digital content lives forever. There […]

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B2B marketing without creative has no punch

September 15th, 2010 · 10 Comments · All Posts, BillyMitchell

The purpose of this post isn’t to argue the merits of inbound marketing with creative content. I believe that any B2B marketing professional still debating against that is probably not open to the points I want to make. Since I speak as senior creative director, you may be surprised at how broadly I apply the […]

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