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Entries Tagged as 'BrianSolis'

Your Workforce is Disengaged: Here’s What To Do About it

August 16th, 2014 · Comments Off · All Posts, BrianSolis

Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to […]

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Digital Transformation and the New Customer Experience

April 19th, 2014 · Comments Off · All Posts, BrianSolis

We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market. Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest…we’re covered. We have and had a strategy for a while now. […]

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Business Transformation: Why General Motors is Investing in Customer Experience

January 18th, 2014 · Comments Off · All Posts, BrianSolis

As editorial director and conference producer of The Pivot Conference, I have the privilege to meet with the people who are bringing about real change inside organizations. During the 2013 conference, I had the chance to interview Dr. Rebecca Harris (@RebeccaHarrisDr), who leads the Social Media Center of Expertise at General Motors in Detroit. Her […]

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The Accidental Narcissist And The Future Of [Connected] Customer Engagement

August 11th, 2013 · Comments Off · All Posts, BrianSolis

Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?” Perhaps you’ve likened your Instagram stream to that of  “Lifestyles of the Digital Rich and Internet Famous.” In each network, and across multiple social streams, you’re fed a visual buffet of seflies, travel, food, fashion, and celebrations. […]

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Social Business Strategy: Vision, Purpose and Value drive a new era of digital engagement

August 3rd, 2013 · Comments Off · All Posts, BrianSolis

In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn’t until the mid 2000s however, that businesses […]

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Plugging into the Future of Humanity: Exploring the Human API

June 8th, 2013 · Comments Off · All Posts, BrianSolis

  I had the opportunity to present at LeWeb in Paris, arguably Europe’s largest conference dedicated to the future of technology. The theme of the conference explored the Internet of Things, where devices and things connect to one another to perform certain tasks and/or track activities to improve what we already do or make possible […]

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The Dim Light at the End of the Funnel

April 20th, 2013 · Comments Off · All Posts, BrianSolis

Over the years, businesses have developed sales, marketing and service strategies around the funnel. Awareness, interest, desire, action, to this day, describes the likely steps a customer may take in making a decision. Over the years, it was assumed that the liner path would also continue through a transaction to a state of loyalty and […]

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Q&A: Why the Future of Business is Shared Experiences

April 6th, 2013 · Comments Off · All Posts, BrianSolis

Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It’s a rapid fire exchange not only between the organizer and the guest but also everyone following along #MMchat. It certainly makes for exciting dialog in real-time and also later when the full transcript is […]

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Exploring the Fifth and Sixth Ps of Marketing

February 2nd, 2013 · Comments Off · All Posts, BrianSolis

For years I’ve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of “Ps” and whether or not they’re still relevant. I suppose that’s a debate for another time. Instead, […]

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Twitter passes 200 million monthly active users; no longer a fad

January 13th, 2013 · Comments Off · All Posts, BrianSolis

I wrote my first in-depth post covering Twitter in March 2007 saying that Twitter would be the “message heard around the world.” Since then, we learned that Twitter has become a human seismograph where news no longer breaks it tweets. We learned to speak in 140 characters or less. We’ve witnessed Tweets erupt into revolutions. Hashtags […]

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