100% immersion. Why CMOs (and other C’s) need to get involved in social.

I had a stint one summer in my early twenties as an Executive Assistant to a CEO. Most of my role involved “managing” the CEO’s inbox. That meant printing out every email.

Twice a day we would have a meeting in his office. The CEO would read through the emails.  He would dictate a reply while I scribbled it down in a notebook.

Later, I would go back to my desk and type out the email, pressing send on his behalf.

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