THE SOCIAL CMO Blog

Alone we can do so little; together we can do so much!

THE SOCIAL CMO Blog header image 4

Entries Tagged as 'ChuckMartin'

The Next Stage of Smart Mobile Adoption

May 9th, 2012 · Comments Off · All Posts, ChuckMartin

We’re in a state of mobile transition. Pouring over some of the various pieces of mobile research recently, of which there is a lot these days, it stuck me that mobile is moving into its next phase, which we plead not to be called Mobile 2.0. Smartphone penetration in the U.S. has finally reached 50 […]

Share

[Read more →]

Tags:······

Some Really Young Smartphone Users

September 12th, 2011 · Comments Off · All Posts, ChuckMartin

Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their table. They then continued their conversation with each other as the young child intently played with the phone. The scene reminded me of a recent study of mothers and their […]

Share

[Read more →]

Tags:

Real Life Retail Story! 30 Percent Off in 30 Seconds!

August 7th, 2011 · Comments Off · All Posts, ChuckMartin

We recently dropped in to a Foot Locker at a mall to pick up some sox. We selected the package and I pulled out my smartphone, opened one my barcode reader apps (in this case, ShopSavvy) and scanned the barcode. Sure enough, the same sox were available at Nordstrom at a lower price. Ten seconds. […]

Share

[Read more →]

Tags:······

Money to Move Through Mobile

July 12th, 2011 · Comments Off · All Posts, ChuckMartin

A recent study forecasting enormous growth in mobile payments for digital and physical goods comes as no great surprise. Money transfers via mobile devices are expected to hit $240 billion this year growing to $670 billion within four years, according to research from London-based Juniper Research. Some of the drivers for the coming increase in […]

Share

[Read more →]

Tags:····

Social Goes Mobile

June 27th, 2011 · Comments Off · All Posts, ChuckMartin

Mobile is becoming a dominant vehicle for social networking. More than 250 million people already access Facebook from their mobile phones and the company points out that the mobile users are twice as active as non-mobile users. One of the facilitators of the move to more mobile activity is the increase in the number of […]

Share

[Read more →]

Tags:

The Power of the Brand? Ask Their Customers!

June 19th, 2011 · Comments Off · All Posts, ChuckMartin

Looking to travel from the east to the west coast recently, I decided to take a look outside my normal coast-to-coast airlines United and American Airlines. Jet Blue, with great seats and video selections, wasn’t flying around the times I needed but noticed that Virgin America was. Having taken Virgin Atlantic for some Boston-London flights […]

Share

[Read more →]

Tags:······

Location-Based Marketing Takes a Step Forward

March 1st, 2011 · Comments Off · All Posts, ChuckMartin

Location based marketing is finally going more mainstream. With the AT&T and Placecast announced deal to provide special offers called ShopAlerts to consumers through their mobile phones when they’re near a participating store or brand, mobile marketing takes another step forward. With initial presenting sponsors include HP, Kmart, JetBlue, SC Johnson, Kibbles ‘n Bits and […]

Share

[Read more →]

Tags:·····

The Power of the Mobile Barcode Scan

December 23rd, 2010 · Comments Off · All Posts, ChuckMartin

Walking through Sears today I happened to come across a couple looking at a Kitchen Aid mixer, with the price of $199 prominently posted. The man pulled out his smartphone, read the barcode and told his partner “it’s cheaper at Best Buy. Let’s go.” And they left Sears, presumably headed to Best Buy. Out of […]

Share

[Read more →]

Tags:······

Your Customers Are Going Mobile

July 10th, 2010 · 3 Comments · All Posts, ChuckMartin

We’re in the midst of yet another technological revolution slated to be bigger than that of the TV or PC and marketers will be faced with how to most effectively deal with it. The new market is Mobile and it is about to change everything. No longer will the customer be found tethered to a […]

Share

[Read more →]

Tags: