With social media usage the new societal norm, we’ve developed a hyper-connected culture, where what we do and what we say is publicly broadcasted in a matter of seconds. Social media has opened up a whole new world of opportunities, many of which should not be taken recklessly, considering the presence of such a mass [...]
Entries Tagged as 'DeborahWeinstein'
June 28th, 2012 · Comments Off · All Posts, DeborahWeinstein
Scary Fact: Did you know that 56% of top brands did NOT respond to customer comments on their Facebook page in 2011? — A.T. Kearney PR has awesome power to build, maintain and protect brands, especially now, with the ever-expanding social universe at our fingertips. This has spawned an entirely new, but totally related, subcategory [...]
Bald Barbie: How Mattel Lost Out on a Huge Opportunity and Allowed a Competitor to Move Into the Dream House.
April 11th, 2012 · Comments Off · All Posts, DeborahWeinstein
In early January 2012, a small Facebook page made big news when it suddenly went viral. The page, “Beautiful and Bald Barbie! Let’s see if we can get it made” was conceived to ‘move’ Mattel to produce a bald Barbie doll to help young girls who suffer from hair loss due to cancer treatments, Alopecia [...]
December 5th, 2011 · Comments Off · All Posts, DeborahWeinstein
The perfect intersection of PR meets Social Media and Social Good, The White Cashmere Collection showcases the power of PR to build an awesome brand platform and a campaign with legs strong enough to thrive for eight consecutive years and form the centrepiece for a brand’s fully integrated marketing program. Strategic Objectives created the White [...]
February 26th, 2011 · Comments Off · All Posts, DeborahWeinstein
Last November I was asked by my dear friend Guy Gal to be a Keynote Speaker at The Biz Media’s Global Entrepreneurial Week Meet up. It was a distinct pleasure and unique opportunity to talk about my journey from feisty CBC reporter to PR maven. Our entrepreneurial spirit is still alive at Strategic Objectives, and I was excited to [...]
September 21st, 2010 · 1 Comment · All Posts, DeborahWeinstein
Canada’s Next Top Model, Meaghan Waller, will headline a unique show of Fashion with Compassion at the White Cashmere Collection 2010 at the Art Gallery of Ontario on Wednesday, September 22 in Toronto. An awareness-raiser for the Canadian Breast Cancer Foundation, the international award-winning show, now entering its seventh successful year, features Cashmere BT (bathroom [...]