With social media usage the new societal norm, we’ve developed a hyper-connected culture, where what we do and what we say is publicly broadcasted in a matter of seconds. Social media has opened up a whole new world of opportunities, many of which should not be taken recklessly, considering the presence of such a mass [...]
Tags:@DebWeinstein·@SO_pr·Deborah Weinstein·SM·smm·social media·Strategic Objectives·toronto pr·Toronto PR agency
Scary Fact: Did you know that 56% of top brands did NOT respond to customer comments on their Facebook page in 2011? — A.T. Kearney PR has awesome power to build, maintain and protect brands, especially now, with the ever-expanding social universe at our fingertips. This has spawned an entirely new, but totally related, subcategory [...]
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In early January 2012, a small Facebook page made big news when it suddenly went viral. The page, “Beautiful and Bald Barbie! Let’s see if we can get it made” was conceived to ‘move’ Mattel to produce a bald Barbie doll to help young girls who suffer from hair loss due to cancer treatments, Alopecia [...]
Tags:bald barbie·bald beautiful barbie·barbie·bratz·cancer·dolls·mattel·MGA·moxie girlz·PR·SM·support
The perfect intersection of PR meets Social Media and Social Good, The White Cashmere Collection showcases the power of PR to build an awesome brand platform and a campaign with legs strong enough to thrive for eight consecutive years and form the centrepiece for a brand’s fully integrated marketing program. Strategic Objectives created the White [...]
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If only Mark W. Schaefer and his excellent book, The Tao of Twitter, had been around when I first took up with Twitter a year and a half ago! I’d have saved a whole lot of time, frustration and energy and done a far better job on Twitter right from the get go! A short [...]
Tags:beginners·book·business·guide·how to·social media·Tao of Twitter·twitter
Last November I was asked by my dear friend Guy Gal to be a Keynote Speaker at The Biz Media’s Global Entrepreneurial Week Meet up. It was a distinct pleasure and unique opportunity to talk about my journey from feisty CBC reporter to PR maven. Our entrepreneurial spirit is still alive at Strategic Objectives, and I was excited to [...]
Tags:Deborah Weinstein·entrepreneur·entrepreneurialism·PR·Public Relations·story·storytelling
Last Friday I had the distinct opportunity to attend, present and mingle with some of the “who’s who” of social media at UnGeeked Toronto, a three day social media retreat. The speaker list was extensive and reflective of the professionally social atmosphere. Guest speakers included: Mark Bowden @truthplane Marsha Collier @MarshaCollier Amanda Hite @sexythinker Jason [...]
Tags:@DebWeinstein·@SO_pr·Canada·Deborah Weinstein·Judy Lewis·marketing·media relations·PR·Public Relations·social media·toronto·UnGeeked
Canada’s Next Top Model, Meaghan Waller, will headline a unique show of Fashion with Compassion at the White Cashmere Collection 2010 at the Art Gallery of Ontario on Wednesday, September 22 in Toronto. An awareness-raiser for the Canadian Breast Cancer Foundation, the international award-winning show, now entering its seventh successful year, features Cashmere BT (bathroom [...]
What’s in a name? Everything, when it’s your personal brand; and perception is reality in the virtual world. Your name in the socially-networked universe defines your brand — your essence, what you stand for, your reputation and your three second BLINK, all in 140 characters or less! So, how do you differentiate and elevate your [...]
Tags:differentiation·elevation·perception·personal brand·strategy·The 5 Ws of Social Brand Building
I was recently asked to lead a Round Table at Humber College PR’s Personal Brand Camp here in Toronto. Participants included University post-graduate students taking a one year Certificate Program in PR, with an emphasis on Social Media. My assigned discussion topic was, “What are simple Social Media Routines I can use to Build my [...]
Tags:Brand·brand building·brilliant·Marketing PR·PR·social media·strategy·Toronto PR agency
