THE SOCIAL CMO Blog

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Entries Tagged as 'DeborahWeinstein'

#SOcialpr: Brand Apologies on the Rise. Implications for your biz, brand, and future

September 24th, 2012 · Comments Off · All Posts, DeborahWeinstein

With social media usage the new societal norm, we’ve developed a hyper-connected culture, where what we do and what we say is publicly broadcasted in a matter of seconds. Social media has opened up a whole new world of opportunities, many of which should not be taken recklessly, considering the presence of such a mass […]

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Social PR: It’s Sink or Swim in the Age of Instant News

June 28th, 2012 · Comments Off · All Posts, DeborahWeinstein

Scary Fact: Did you know that 56% of top brands did NOT respond to customer comments on their Facebook page in 2011? — A.T. Kearney PR has awesome power to build, maintain and protect brands, especially now, with the ever-expanding social universe at our fingertips. This has spawned an entirely new, but totally related, subcategory […]

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Bald Barbie: How Mattel Lost Out on a Huge Opportunity and Allowed a Competitor to Move Into the Dream House.

April 11th, 2012 · Comments Off · All Posts, DeborahWeinstein

In early January 2012, a small Facebook page made big news when it suddenly went viral. The page, “Beautiful and Bald Barbie! Let’s see if we can get it made” was conceived to ‘move’ Mattel to produce a bald Barbie doll to help young girls who suffer from hair loss due to cancer treatments, Alopecia […]

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Fashion with Compassion: #Cashmere BT Couture for #SocialGood

December 5th, 2011 · Comments Off · All Posts, DeborahWeinstein

The perfect intersection of PR meets Social Media and Social Good, The White Cashmere Collection showcases the power of PR to build an awesome brand platform and a campaign with legs strong enough to thrive for eight consecutive years and form the centrepiece for a brand’s fully integrated marketing program. Strategic Objectives created the White […]

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Everything you Need to Know about Twitter

March 25th, 2011 · Comments Off · All Posts, DeborahWeinstein

If only Mark W. Schaefer and his excellent book, The Tao of Twitter, had been around when I first took up with Twitter a year and a half ago! I’d have saved a whole lot of time, frustration and energy and done a far better job on Twitter right from the get go! A short […]

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Deborah Weinstein: My Most Excellent Entrepreneurial Adventure

February 26th, 2011 · Comments Off · All Posts, DeborahWeinstein

Last November I was asked by my dear friend Guy Gal to be a Keynote Speaker at The Biz Media’s Global Entrepreneurial Week Meet up. It was a distinct pleasure and unique opportunity to talk about my journey from feisty CBC reporter to PR maven. Our entrepreneurial spirit is still alive at Strategic Objectives, and I was excited to […]

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Unlocking the secrets of UnGeeked, bringing the online world to the real world

November 12th, 2010 · 2 Comments · All Posts, DeborahWeinstein

Last Friday I had the distinct opportunity to attend, present and mingle with some of the “who’s who” of social media at UnGeeked Toronto, a three day social media retreat. The speaker list was extensive and reflective of the professionally social atmosphere. Guest speakers included: Mark Bowden @truthplane Marsha Collier @MarshaCollier Amanda Hite @sexythinker Jason […]

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Fashion with Compassion Ready to Roll in Toronto

September 21st, 2010 · 1 Comment · All Posts, DeborahWeinstein

Canada’s Next Top Model, Meaghan Waller, will headline a unique show of Fashion with Compassion at the White Cashmere Collection 2010 at the Art Gallery of Ontario on Wednesday, September 22 in Toronto. An awareness-raiser for the Canadian Breast Cancer Foundation, the international award-winning show, now entering its seventh successful year, features Cashmere BT (bathroom […]

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The 5 Ws and How To Build your Social Brand

March 30th, 2010 · 4 Comments · All Posts, DeborahWeinstein

What’s in a name? Everything, when it’s your personal brand; and perception is reality in the virtual world. Your name in the socially-networked universe defines your brand — your essence, what you stand for, your reputation and your three second BLINK, all in 140 characters or less! So, how do you differentiate and elevate your […]

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The Strategy and Tactics of Social Brand Building

March 23rd, 2010 · 5 Comments · All Posts, DeborahWeinstein

I was recently asked to lead a Round Table at Humber College PR’s Personal Brand Camp here in Toronto. Participants included University post-graduate students taking a one year Certificate Program in PR, with an emphasis on Social Media. My assigned discussion topic was, “What are simple Social Media Routines I can use to Build my […]

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