The perfect intersection of PR meets Social Media and Social Good, The White Cashmere Collection showcases the power of PR to build an awesome brand platform and a campaign with legs strong enough to thrive for eight consecutive years and form the centrepiece for a brand’s fully integrated marketing program. Strategic Objectives created the White [...]
Entries Tagged as 'DeborahWeinstein'
Fashion with Compassion: #Cashmere BT Couture for #SocialGood
December 5th, 2011 · Comments Off · All Posts, DeborahWeinstein
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Everything you Need to Know about Twitter
March 25th, 2011 · Comments Off · All Posts, DeborahWeinstein
If only Mark W. Schaefer and his excellent book, The Tao of Twitter, had been around when I first took up with Twitter a year and a half ago! I’d have saved a whole lot of time, frustration and energy and done a far better job on Twitter right from the get go! A short [...]
Tags:beginners·book·business·guide·how to·social media·Tao of Twitter·twitter
Deborah Weinstein: My Most Excellent Entrepreneurial Adventure
February 26th, 2011 · Comments Off · All Posts, DeborahWeinstein
Last November I was asked by my dear friend Guy Gal to be a Keynote Speaker at The Biz Media’s Global Entrepreneurial Week Meet up. It was a distinct pleasure and unique opportunity to talk about my journey from feisty CBC reporter to PR maven. Our entrepreneurial spirit is still alive at Strategic Objectives, and I was excited to [...]
Tags:Deborah Weinstein·entrepreneur·entrepreneurialism·PR·Public Relations·story·storytelling
Unlocking the secrets of UnGeeked, bringing the online world to the real world
November 12th, 2010 · 2 Comments · All Posts, DeborahWeinstein
Last Friday I had the distinct opportunity to attend, present and mingle with some of the “who’s who” of social media at UnGeeked Toronto, a three day social media retreat. The speaker list was extensive and reflective of the professionally social atmosphere. Guest speakers included: Mark Bowden @truthplane Marsha Collier @MarshaCollier Amanda Hite @sexythinker Jason [...]
Tags:@DebWeinstein·@SO_pr·Canada·Deborah Weinstein·Judy Lewis·marketing·media relations·PR·Public Relations·social media·toronto·UnGeeked
Fashion with Compassion Ready to Roll in Toronto
September 21st, 2010 · 1 Comment · All Posts, DeborahWeinstein
Canada’s Next Top Model, Meaghan Waller, will headline a unique show of Fashion with Compassion at the White Cashmere Collection 2010 at the Art Gallery of Ontario on Wednesday, September 22 in Toronto. An awareness-raiser for the Canadian Breast Cancer Foundation, the international award-winning show, now entering its seventh successful year, features Cashmere BT (bathroom [...]
The 5 Ws and How To Build your Social Brand
March 30th, 2010 · 4 Comments · All Posts, DeborahWeinstein
What’s in a name? Everything, when it’s your personal brand; and perception is reality in the virtual world. Your name in the socially-networked universe defines your brand — your essence, what you stand for, your reputation and your three second BLINK, all in 140 characters or less! So, how do you differentiate and elevate your [...]
Tags:differentiation·elevation·perception·personal brand·strategy·The 5 Ws of Social Brand Building
The Strategy and Tactics of Social Brand Building
March 23rd, 2010 · 5 Comments · All Posts, DeborahWeinstein
I was recently asked to lead a Round Table at Humber College PR’s Personal Brand Camp here in Toronto. Participants included University post-graduate students taking a one year Certificate Program in PR, with an emphasis on Social Media. My assigned discussion topic was, “What are simple Social Media Routines I can use to Build my [...]
Tags:Brand·brand building·brilliant·Marketing PR·PR·social media·strategy·Toronto PR agency
