What is the future of advertising in Social Age? Well, we may get as many different answers as the number of Social Media gurus and Advertising pundits out there, which by the way is not a small number! “Nature of commercial message is not going to look like a display ad, it’s going to provide [...]
Entries Tagged as 'Dr.HarishKotadia'
Why Social Media will drive adoption of SaaS CRM
June 6th, 2010 · 1 Comment · All Posts, Dr.HarishKotadia
SaaS CRM ( Software as a Service) has been around for a while. Salesforce.com, one of the largest service providers in SaaS CRM space has been around for more than ten years and has been listed on NYSE for almost six years now. I can still recall the day Salesforce.com was listed on NYSE, having [...]
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How IT Services Companies can prepare for Social CRM opportunity
May 21st, 2010 · No Comments · All Posts, Dr.HarishKotadia
In one of my earlier post, I highlighted the Social CRM opportunity for IT Services Companies. In this post, I want to elaborate further on it by explaining HOW they can leverage this opportunity. First step is to understand how customers of clients are using various Social Media channels (like Facebook or Twitter). And since [...]
Tags:IT services·opportunity·preparation·social crm·social media analytics·social media measurement·social media monitoring
Dear CMOs, Wake up to Social Media challenge
April 28th, 2010 · 4 Comments · All Posts, Dr.HarishKotadia
In my previous post titled What is Social CRM and why it is important, I have highlighted the phenomenal growth in number of Social Media users and importance of engaging customers through Social Media for building trust and brand loyalty. Given statistically significant correlation between social media engagement and financial performance metrics – revenue and [...]
Tags:brand loyalty·building trust·engaging customers·social crm·user growth
Definition of Social CRM – Explained!
April 11th, 2010 · 12 Comments · All Posts, Dr.HarishKotadia
In one of my earlier posts, I defined Social CRM as follows: Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and [...]
Tags:brand loyalty·building trust·business strategy·engaging customers·managing loyalty·social crm
Social CRM: Top Priority for CMOs
March 26th, 2010 · 3 Comments · All Posts, Dr.HarishKotadia
Not a week goes by without the publication of findings from another study or survey confirming the growing reach of Social Media channels. Latest in this series is findings by NielsenWire. As per this study, “global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, [...]
Tags:CMO·priority·social crm
