Financial Services National Regulatory Authority (FINRA), “the largest independent regulator for all securities firms doing business in the United States,” issued Regulatory Notice 10-06, a set of ten social media guidelines for financial firms and their registered representatives, in Question and Answer form, recognizing that “Americans are increasingly using social media.” More recently, on June [...]
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Twitter is a great place to do business, if you follow some simple best practices. Twitter has done a nice job of outlining core advice on the subject in their welcome center:
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{EAV_BLOG_VER:5a4e428e63e811c2} 1. Tell Your Story in Social Media or Someone Else Will Wall Street brokerage powerhouse, Morgan Stanley, made a bold investment decision: within the year, all of its 17,800 financial advisors will be tweeting on Twitter and connecting on LinkedIn. Bullish on Social Media, its head of U.S. sales, Andy Saperstein, proclaimed: MSSB is committed to continue [...]
Tags:Brokerages·Brokers·Glen Gilmore·LinkedIn·Morgan Stanley·social media·twitter·Wall Street
Memo heralds new media breakthrough New York-based financial services powerhouse, Morgan Stanley, the world’s largest brokerage firm, announced, not in a tweet or a blog, but in an old-fashioned, internal memo, plans to “begin a staged, roll-out for Advisors to use Social Media.” Mincing no words about the implications of the announcement, the memo’s author, [...]
To many, “The Internet of Things,” a predicted, transformative moment in time when nearly all “things” in the physical world will be interconnected, wirelessly, with communication capabilities linking the physical and virtual worlds for a variety of cooperative applications, is a distant point in the future. To others, the internet of things is now. RFID [...]
Tags:connectivity·internet of things·kill chips·privacy·rfid·sensors
1. Sharing Multi-media to Tell a Story A picture may be worth a thousand words — but a video is even better: 2. Updating Members on Contract Negotiations 3. Promoting Members
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A social media crisis can occur very innocently and quickly, as when a social media community manager “mistweets”, sending a message intended for one Twitter account to another. The consequences can be humorous or disastrous: much depends on how the “crisis” is handled. Such a mistweet occurred with the official Red Cross Twitter account. A message was [...]
Tags:cause marketing·crisis management·issue·management·social media crisis
Facebook vs. Twitter – Dueling Movie Trailers! In the Battle for the Hearts & Minds of Social Media Addicts… VERSUS There can be only one Social Media Blockbuster — You decide! Glen Gilmore @Trendtracker * Photo credits: Flickr: Zuckerberg by Carlo Nicora; Dorsey by David Shankbone
In the land of Twitter, you are known by what you tweet Finding and sharing great content is the key to establishing yourself as a thought leader in the arena of social media. Here are some Twitter tips on how to find and share great content: 1. Do a Twitter search of users to identify [...]
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In a matter of days, a sixth grader from Oklahoma, twelve-year-old Greyson Chance, has become a YouTube sensation, garnering over 15 million views, an appearance on the Ellen show, and a recording contract. In the process, this kid from Oklahoma has given a few lessons for students of social media: 1. Find and learn from [...]
Tags:Greyson Chance·Lady Gaga·lessons·model of success·social media·viral video·You Tube
