THE SOCIAL CMO Blog

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Entries Tagged as 'GlenGilmore'

10 Commandments of Social Media for Financial Services

July 6th, 2011 · Comments Off · All Posts, GlenGilmore

Financial Services National Regulatory Authority (FINRA), “the largest independent regulator for all securities firms doing business in the United States,” issued Regulatory Notice 10-06, a set of ten social media guidelines for financial firms and their registered representatives, in Question and Answer form, recognizing that “Americans are increasingly using social media.” More recently, on June […]

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Twitter Best Practices For Business

June 22nd, 2011 · Comments Off · All Posts, GlenGilmore

  Twitter is a great place to do business, if you follow some simple best practices.  Twitter has done a nice job of outlining core advice on the subject in their welcome center:  

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Two Big Lessons from Morgan Stanley’s Social Media Investment

June 3rd, 2011 · Comments Off · All Posts, GlenGilmore

{EAV_BLOG_VER:5a4e428e63e811c2} 1.  Tell Your Story in Social Media or Someone Else Will Wall Street brokerage powerhouse, Morgan Stanley, made a bold investment decision:  within the year, all of its 17,800 financial advisors will be tweeting on Twitter and connecting on LinkedIn.  Bullish on Social Media, its head of U.S. sales, Andy Saperstein, proclaimed: MSSB is committed to continue […]

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World’s Largest Brokerage OKs Social Networking by Financial Advisors

May 27th, 2011 · Comments Off · All Posts, GlenGilmore

Memo heralds new media breakthrough New York-based financial services powerhouse, Morgan Stanley, the world’s largest brokerage firm, announced, not in a tweet or a blog, but in an old-fashioned, internal memo, plans to “begin a staged, roll-out for Advisors to use Social Media.” Mincing no words about the implications of the announcement, the memo’s author, […]

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What You Should Know About the EU’s New “Internet of Things” Privacy Framework

April 13th, 2011 · Comments Off · All Posts, GlenGilmore

To many, “The Internet of Things,” a predicted, transformative moment in time when nearly all “things” in the physical world will be interconnected, wirelessly, with communication capabilities linking the physical and virtual worlds for a variety of cooperative applications, is a distant point in the future.  To others, the internet of things is now. RFID […]

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14 Ways #Labor Unions Are Using Twitter

March 24th, 2011 · Comments Off · All Posts, GlenGilmore

1.  Sharing Multi-media to Tell a Story A picture may be worth a thousand words — but a video is even better: 2.  Updating Members on Contract Negotiations 3.  Promoting Members

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6 Lessons From @RedCross Social Media Crisis

February 20th, 2011 · Comments Off · All Posts, GlenGilmore

A social media crisis can occur very innocently and quickly, as when a social media community manager “mistweets”, sending a message intended for one Twitter account to another.  The consequences can be humorous or disastrous:  much depends on how the “crisis” is handled. Such a mistweet occurred with the official Red Cross Twitter account. A message was […]

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Facebook vs. Twitter – Dueling Movie Trailers! Watch them both & You Decide!

August 13th, 2010 · 1 Comment · All Posts, GlenGilmore

Facebook vs. Twitter – Dueling Movie Trailers! In the Battle for the Hearts & Minds of Social Media Addicts… VERSUS There can be only one Social Media Blockbuster — You decide!   Glen Gilmore @Trendtracker * Photo credits: Flickr: Zuckerberg by Carlo Nicora; Dorsey by David Shankbone

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6 Tips for Finding Great Content to Share on Twitter #sm

May 28th, 2010 · Comments Off · All Posts, GlenGilmore

In the land of Twitter, you are known by what you tweet Finding and sharing great content is the key to establishing yourself as a thought leader in the arena of social media. Here are some Twitter tips on how to find and share great content: 1. Do a Twitter search of users to identify […]

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Greyson Chance: What A Sixth Grader Teaches Us About Social Media

May 18th, 2010 · 1 Comment · All Posts, GlenGilmore

In a matter of days, a sixth grader from Oklahoma, twelve-year-old Greyson Chance, has become a YouTube sensation, garnering over 15 million views, an appearance on the Ellen show, and a recording contract. In the process, this kid from Oklahoma has given a few lessons for students of social media: 1. Find and learn from […]

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